Marketing Manager

Due Date: November 12, 2021

Department: Marketing

Reports To: Executive Director

Responsible for: Marketing Officer

Job Purpose: To provide the promotion of the hotel’s business, services, products or brand.

Main Duties and Responsibilities

  • Develop business through telesales and sales visits to existing and prospective clients.
  • Develop and execute marketing plan, budget, strategies and action plan to grow revenue and market share.
  • Research markets to identify business opportunities including conferences, events and functions.
  • Promote hotel’s products and the brand to existing and new clients.
  • Develop, manage and evaluate marketing and advertising campaigns.
  • Invite existing and potential clients for site tour to encourage them do business with the hotel.
  • Gather marketing intelligence through competitor analysis reports and evaluates competitors.
  • Develop social media strategies to improve visibility and increase sales revenue.
  • Create and maintain relationships with existing and new customers.
  • Solicit banquet business and ensure clients’ satisfaction with all functions booked.
  • Liaise with reservations, kitchen and housekeeping departments to ensure excellent customer service.
  • Manage and review work activities and work performance of team members.
  • Train, coach, mentor and develop team members to improve work performance.
  • Generate written marketing reports.
  • Any other reasonable duty as may be assigned that is consistent with the nature of the job and its level of responsibility.

Qualifications, Experience and Skills

  • Bachelor’s degree / diploma in Marketing Management or related field.
  • 3 years minimum experience in a similar role.
  • Experience with creating marketing campaigns and strategies, and social media strategies.
  • Effective leadership, organisational, time management, interpersonal and communication skills.
  • Comprehensive understanding of public relations.
  • Able to organize, prioritize and delegate work and follow-up.
  • Able to build team and manage diversity in team.
  • Flexibility to work day, evenings, over weekends and on public holidays.

Responses may be directed to or to not later than Friday 12th of November 2021