Brand Manager - Spirits

Due Date: March 9, 2022

Job brief:

A company in the FMCG market is looking for a Brand Manager to oversee the spirits category of the business. The main objective of the Brand Manager is to ensure that sales goals are met for the various spirit brands. The Brand Manager is in charge of implementing a variety of marketing and promotional initiatives. Their primary responsibility will be to improve the different brands and increase their exposure in the marketplace and maximise sales of the products.

They will perform a wide range of marketing activities to achieve these goals, including developing marketing strategies, creating an advertising plan, performing market research, and planning media engagement. The Brand Manager will report directly to the Sales Manager.


  • Drive growth and optimization of the assigned product portfolio.
  • Market analysis, opportunity identification and brand strategy.
  • Working with both the sales team and the sales manager to look for opportunities within the market and create plans to capitalise on those opportunities. They will also identify market trends and support new product development to meet those trends.
  • To improve the profitability of the lines, the manager will analyse the industry market segments and develop the appropriate marketing strategies to increase sales in those segments.
  • The brand manager must analyse market conditions and prepare insightful reports on customers, consumers, pricing, volumes, and the competitive landscape.
  • The brand manager will perform regular market audits and analysis of market information to determine how well marketing strategies are performing.


The Brand Manager must have a bachelor’s degree, preferably in business administration or marketing. They can also have a certificate in a related business or marketing discipline. An added advantage is a qualification from the beverage industry.

Work Experience:

The Brand Manager is a senior role and should have strong experience in marketing. Ideally, they should have some experience in the food and beverage industry. Must have strong experience in marketing and brand management, ideally 3+ years working in the retail sector.

Key Skills

  • Outstanding spoken and written communication skills.
  • Candidate must have a driver’s licence.
  • Leadership skills and the ability to drive improvement within the business.
  • Excellent organisational and planning skills.
  • Intellectual curiosity and problem-solving skills.
  • Ability to be creative and innovative when creating marketing plans and marketing materials.

Additional: Must be well versed with knowledge of alcoholic beverages like Jameson, Chivas, Jägermeister, Glenbrynth.

Should you meet the required qualifications and skills, please send your CV to  no later than Wednesday, 9 March 2022.

No chancers please!