Due Date: August 19, 2022

Department: Marketing

Location: Harare

Purpose of the Job: The incumbent will be responsible for Marketing and PR Strategy and ensures its implementation. Marketing of bank products to improve the Bank’s market share.

Main Responsibilities

• Establishing marketing goals based on past performance and market forecasts.
• Oversees current offerings and coming up with initiatives for new products or services.
• Researching and analysing market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
• Working with operations/sales staff to develop detailed marketing plans for all media channels and sales teams.
• Approving and overseeing the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
• Communicating with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
• Providing in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.
• Working within the departmental budget to develop cost-effective marketing plans for each product or service.
• Tracking all marketing and sales data and creates detailed written reports and verbal presentations to senior executives.
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
• Proactively marketing the Banks’ products and cross selling to new/existing clients
• Ensuring branches have adequate marketing material.
• Building long-term relationships with all relevant stakeholders, such as local government, media people and politicians.
• Producing content for various speeches, events, hearings, publications, and social media platforms.
• Developing and implementing crisis communications advice and media strategy, as needed.
• Good experience in Adobe Creative Suite, especially Illustrator, Photoshop, and InDesign.
• A good understanding of brand and corporate guidelines.
• Experience in creating digital artwork and designs.

Requirements

• Degree in Marketing / Business Management or equivalent
• Diploma in Public Relations is as an added advantage.
• Experience in Marketing in a Microfinance institution or Bank

Relevant years of Experience

• 3 years

Competencies

• High level of integrity and organization
• Excellent oral & written communication and presentation skills
• Proficient in social media, internet & email
• Proficient in Computer skills
• Thorough knowledge of marketing trends
• Extremely creative
• Proficient in creating Artwork and corporate designs

Share you CV and relevant qualifications to sales@mazim.co.zw  before 19/08/22.

Only shortlisted candidates will be contacted.