The PRCM is the most recognized PR qualification in Zimbabwe at the moment and is offered by MAZ in collaboration with Bindura University of Science Education (BUSE).

The program aims to impart students with knowledge and skills that will help them apply the theories of Public Relations and Corporate Reputation Management. It is also designed to enable them to efficiently and effectively deal with public relations and corporate reputation management issues and to enable them to adapt to Public Relations and Corporate Reputation Management dynamics.

Target Students for the course include Inspiring and practicing Public Relations professionals, Administrators, Corporate Reputation Managers, Business Executives, and Personnel Administrators among others.