By the end of this course, participants will be able to:

• Understand the fundamentals of retail operations, including store management, visual merchandising, and inventory control.
• Apply customer-centric approaches to identify customer needs, preferences, and buying behavior.
• Implement effective sales techniques to build rapport, overcome objections, and close deals.
• Develop and execute strategic marketing plans to promote products/services and drive customer engagement.
• Utilize digital marketing channels, such as social media, email marketing, and search engine optimization (SEO), to enhance sales and brand visibility.
• Analyze market trends, conduct competitor analysis, and use market research to make informed business decisions.
• Employ effective customer service strategies to enhance customer satisfaction and loyalty.
• Utilize data analytics and key performance indicators (KPIs) to measure and optimize sales and marketing efforts.
• Understand ethical considerations and legal regulations relevant to the retail, sales, and marketing industry.

Module 1: Introduction to Retail Operations
Understanding the retail industry and its dynamics
Retail store management and operations
Visual merchandising techniques
Inventory management and control

Module 2: Customer-Centric Sales Approach
Customer behavior analysis and segmentation
Effective communication and active listening skills
Building rapport and trust with customers
Handling objections and closing techniques

Module 3: Sales Cycle
Introduction to the Sales Cycle
Prospecting and Lead Qualification
Sales Presentations
Handling Objections
Negotiation Strategies
Closing Techniques

Module 4: Strategic Marketing Planning
Marketing principles and concepts
Target market identification and positioning strategies
Developing marketing objectives and strategies
Budgeting and resource allocation for marketing campaigns

Module 5: Marketing Mix
Product and The product life cycle (PLC)
The New Product development Process
Place, Importance of Distribution
Pricing, pricing policy and strategies and break even analysis
Promotion, Promotion and communicating with customers,
Integrated marketing communication
Personal selling and direct marketing

Module 6: Digital Marketing Strategies
Overview of digital marketing channels
Social media marketing and content creation
Email marketing and automation
Search engine optimization (SEO) basics

Module 7: Market Analysis and Research
Market trends and competitor analysis
Conducting market research and surveys
Analyzing data to identify opportunities and threats
Making informed business decisions based on market insights

Module 8: Customer Service Excellence
Importance of customer service in retail
Effective customer service skills and techniques
Handling difficult customers and complaints
Building customer loyalty and retention

Module 9: Sales and Marketing Analytics
Introduction to sales and marketing analytics
Key performance indicators (KPIs) for sales and marketing
Data analysis tools and techniques
Using analytics to optimize sales and marketing strategies

Module 10: Ethics and Legal Considerations
Ethical considerations in retail sales and marketing
Legal regulations and compliance
Privacy and data protection
Advertising and promotional regulation