The PRCM is the most recognized PR qualification in Zimbabwe at the moment and is offered by MAZ in collaboration with Bindura University of Science Education (BUSE).
The program aims to impart students with knowledge and skills that will help them apply the theories of Public Relations and Corporate Reputation Management. It is also designed to enable them to efficiently and effectively deal with public relations and corporate reputation management issues and to enable them to adapt to Public Relations and Corporate Reputation Management dynamics.
The program duration is 2 years and is composed of 4 semesters; 3 for tuition and the final one for a dissertation. Students are also required to go on an at least 4 weeks attachment stint during the 2nd and 3rd semesters.
The course modules are:
|Semester 1||Semester 3||Semester 3|
|Introduction to Public Relations||Communication Law||Employee Relations|
|Communication for PR||Marketing Communications||Events Management|
|Fundamentals of Marketing||Media Studies and Liaison||Corporate Reputation Management|
|Introduction to Information Technology||Application of Public Relations||Digital Strategy|
|Introduction to Sociology||Information Technology||Research Methodology|
|Introduction to Psychology||Occupational Safety|
Target Students for the course include Inspiring and practising Public Relations professionals, Administrators, Corporate Reputation Managers, Business Executives, Personnel Administrators, etc.