The MAZ Diploma in Digital Marketing Course is a practical oriented course designed to equip practitioners with knowledge and skills about business advantages of the digital marketing and its importance for marketing success. Effective contemporary marketing requires a mix of technologies – web sites, mobile apps, and social media in addition to traditional tools in order to enhance value creation. Managing this mix of technologies takes a variety of skills, including an understanding of the digital consumer behaviour, products and channels that are used and appropriate leadership skills to get the right things done. This programme covers key aspects of digital marketing planning, implementation and review including online channels such as social media. These skills will enable practitioners to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, their advantages and ways of integration; how to integrate different digital media and create marketing content; how to optimize a Web site and SEO optimization; how to create Google AdWords campaigns; social media planning; to get basic knowledge of Google Analytics for measuring effects of digital marketing and getting insight of future trends that will affect the future development of the digital marketing. The application of the gained knowledge, skills and competences will help future managers in forming digital marketing plan in order to manage a digital marketing performance efficiently.

Prospective candidates should possess a minimum of 5 O level passes including English language.

Duration: 1 Year

Mode of tuition: Blended