Nowadays customers play an active role in interactions with companies taking part in value creation. Customer engagement in value creation process creates new frontiers for the individuals and companies and gives them a wide range of advantages because customers can bring new knowledge and experience that have not been available for the producers. But this transformation requires a shift in thinking and practices towards customer experience management and co-creation and build new management processes and organizational capabilities for building outstanding customer experience and co-creating value.  Customer Experience Managers should establish new engagement platforms and environments of experiences that facilitate customer interactions with a company’s products, processes, employees, as well as customer communities, to co-create value. Having the right approach to customer experience management (CXM) and value co-creation can enhance the customer experience (CX) and help companies improve their innovation and customer relationship management capabilities. This course will cover 8 modules one of which is a customer experience strategy derived from a case study.

Prospective candidates should have at least 5 O levels including English Language.

Duration: 1 Year

Mode of tuition: Blended