The MLDP is a developmental program for young marketers and recent graduates who want to develop their marketing and leadership skills. It explores how marketing leadership influence can be acquired and leveraged as marketers confront strategic challenges. The program period is 1 year and is divided into 3 semester. It takes both the theory and practical approach which include a mentorship exercise.

Target participants are young/junior marketers, recent marketing graduates, marketing assistants, post graduate marketing students, entrepreneurs.

Program modules are:

Semester 1Semester 2Semester 3
Marketing leadership IntroductionEffective Sales ManagementAdvertising
Media Management and Corporate Reputation ManagementLeadership with a Marketing PerspectiveRisk Management
Strategic Marketing ManagementCommunicationProject and Events Management
Customer Service Quality and Customer Experience ManagementDigital Marketing -Marketing 5.0Industry research project
Business Etiquette and GroomingCorporate Governance and Ethics 
Principles of Finance and marketing analytics 

Marketing Leadership Development Photos