A member ofAMC logo      WFA logo

Training & Research

Training & Research Inside Banner

Marketing Leadership Development Program (MLDP)

The MLDP is a developmental program for young marketers and recent graduates who want to develop their marketing and leadership skills. It explores how marketing leadership influence can be acquired and leveraged as marketers confront strategic challenges. The program period is 1 year and is divided into 3 semester. It takes both the theory and practical approach which include a mentorship exercise.

Target participants are young/junior marketers, recent marketing graduates, marketing assistants, post graduate marketing students, entrepreneurs.

Program modules are:

Semester 1

Semester 2

Semester 3

Marketing leadership Introduction

Effective Sales Management

Advertising

Media Management and Corporate Reputation Management

Leadership with a Marketing Perspective

Risk Management

Strategic Marketing Management

Communication

Project and Events Management

Customer Service Quality and Customer Experience Management

Digital Marketing -Marketing 5.0

Industry research project

Business Etiquette and Grooming

Corporate Governance and

Ethics

 

Principles of Finance and marketing analytics

 

 

Our Platinum Partners