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In - House & Workshops

MAZ delivers quality courses which can be tailored to match any business objectives, incorporating case studies and examples from the specific company or business sector, after skillful mystery shopping.

The MAZ in-house trainings aim to take organizations back to the drawing board in as far as customer relationship management and sales management is concerned, through equipping every member of staff who is in touch with customers. This approach will focus on a customer oriented culture and a paradigm mindset shift, pleasing the customer for the profitability of the business.

Short Courses and In-House Trainings

These are programs that have been established and facilitated to promote the implementation of Marketing ethics and norms in business operational systems. Their main objective is to create forums that foster the sharing of ideas among professionals and also to establish a training and development presence for members.  

The Association partners with the Institute of Marketing Management (IMM) and WSI in some of the short courses which include: 

  • Sales Management
  • Customer Service (Internal Customers, face to face Customer service, telephone customer service)
  • Brand Management
  • Strategic Marketing Management
  • Effective Presentation Skills
  • Finance for non-financial managers
  • Events Management
  • Direct Selling
  • Effective Selling
  • Customer Relationship Management
  • Key Account Management
  • Advertising Communication Strategy
  • Direct and Digital Marketing
  • Sponsorship Marketing

Benefits of MAZ In-House Training


Courses will be designed by MAZ to meet your own organization’s needs and goals based on our pre-course consultation and in-depth needs analysis approach and professional skills, which can be applied immediately to the employees’ jobs.

Performance Improvement

Our courses can produce major improvements in performance through raising morale, boosting productivity, speeding up the rate of change, or equipping your staff to deal with new challenges. Staff can reinforce one another in applying new knowledge-ensuring the organization acquires the tools it needs.

Flexible and Confidential

  • The courses can be made as flexible as you wish to suit your team’s requirements and availability.
  • In an in-house course, staff can discuss openly and confidentially issues specific to your own.

Training Needs Analysis

The first step MAZ embarks on in every training is to conduct a Training Needs Assessment to the different regions that will require training; this is done to evaluate the extent to which customer service is being practiced by the targeted group to be trained at the company. Mystery shopping techniques and observation strategies are employed to obtain the information. This gives the trainer guide lines on which areas that will need more attention when they are delivering their training.

Our Facilitators

Our facilitators are recognized leaders in their respective fields. They are practitioners with extensive experience and where required, are accredited by the relevant professional body. All of them demonstrate proven teaching ability which translates into courses of an unparalleled standard of training.

As all our trainers are independent practitioners, their presentations are built on real life experience which is constantly being updated. This way the material is always fresh and current and can be applied to your own particular organizational need. They are available to speak to your team beforehand in order to ensure the course exactly matches your requirements.

Duration of the Courses

These courses usually span for between 1 day to 5 days depending on the requirements of the organization


Because MAZ’s main objective is to equip corporate staff members with marketing knowledge to the industry, our rates are very affordable and negotiated, depending on the needs of the organization. Training can also be done in our MAZ premises, which greatly reduced training costs.

Our Platinum Partners