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Digital Marketing Course

Professional Certificate in Digital Marketing Course (PCDM)

This is the leading professional Digital Marketing qualification currently being offered in Zimbabwe. Offering the program online has enable MAZ to widen its geographical coverage and attract students from countries like Zambia and the UK. The course is designed for individuals ready to expand their skills set in today’s internet driven market. It explores the several aspects of the new digital marketing environment and integrates them to current business operations.

Modules covered are:

  1. Digital Marketing Overview
  2. Content Marketing
  3. Websites and Search Engine Optimization (SEO)
  4. E-commerce
  5. Social Media Marketing
  6. Email marketing
  7. Mobile marketing
  8. Digital Ads (Paid, Search, Display & Video Ads)
  9. Digital Marketing Analytics
  10. Digital Marketing Strategy and Transformation

This program is a must take for All Marketing, Sales, PR and Advertising professionals and students, including Entrepreneurs

Executive Certificate in Digital Marketing (ECDM)

The ECDM program is an 8 weeks certificate course designed for senior executives who will not find enough time to go through a detailed Digital marketing course. It is meant to equip participants with an appreciation of activities and roles of Digital Marketing professionals as well as the strategic aspects.

The ECDM is ideal for Senior Managers/Executives from any field.

Modules covered under this program are:

  1. Fundamentals of Digital Marketing.
  2. Sources of Value in Digital Marketing
  3. Overview of Digital Marketing Channels
  4. Social Media for Executives.
  5. Marketing and Customer Analytics
  6. Digital Marketing Strategy
  7. MarkTech and the future marketing
  8. Digital Transformation in Marketing

Certified Digital Marketing Expert status (CDMEXP)

The CDMEXP program is an upgrade from the Professional Certificate in Digital Marketing qualification.

This program is an in-depth, practical Digital Marketing course that imparts expert level skills to students. It is composed of 6 Digital Marketing Master Class series sessions, Digital Strategy formulation exercise, a 6 months practical period and an evaluation and assessment stage, which students need to complete to earn the Expert status.

Target students for this program are current holders of the Professional Certificate in Digital Marketing qualification or equivalence who need to upgrade their skills.

Master class modules covered under the CDMEXP are:

  1. Fundamentals of Digital Marketing.
  2. Overview of Digital Marketing Channels
  3. Social Media for Executives
  4. Sources of Value in Digital Marketing
  5. Digital Marketing Strategy
  6. Digital Analytics
  7. MarkTech and the future marketing
  8. Digital Transformation in Marketing

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