The Inaugural Marketing (AMC) Conference 2022
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The African Marketing Confederation (AMC) will hold its Inaugural Marketing Conference 2022 in the town of Victoria Falls in Zimbabwe from the 19th to the 22nd of October 2022. The Conference will be hosted by the Marketers Association of Zimbabwe (MAZ), which is one of the founding members, at the majestic Elephant Hills Hotel.
This annual conference is a first of its kind in the history of the marketing profession in Zimbabwe.
The aims of the conference are;
1. To equip marketers with practical tools to use in their diverse cultures
2. To promote cross-sharing of ideas and networking for the various marketing professionals across Africa
3. To position marketers so they can be able to tackle challenges such as global recession
The AMC Inaugural Marketing Conference will be held under the theme: The Astute Marketer: Reshaping the Future of Business in Africa and is meant to provide a platform for professional development, exchange ideas and networking for various marketing professionals across Africa.
The backbone of the theme is that in the continent, most marketers are trying to adapt to changes that came with the Covid-19 pandemic and therefore it is ideal to create a platform for like-minded professionals to meet and share expertise and knowledge. The AMC President, Helen R. McIntee said,“Our chosen theme ‘The Astute Marketer: Reshaping the Future of Business in Africa’ recognises this bright new era as it reflects the growing importance of the African continent on the international economic stage and the urgent need to review and reshape the pre-Covid dynamic.”
Various speakers from Africa and will grace the event and share their knowledge and expertise on various issues affecting the African Marketer. The town which boasts of having the most spectacular waterfalls in the world will have a hive of activity as mind-blowing ideas will be shared. One would not want to miss this well planned, action-packed conference.
With this in mind, all marketing professionals from various industries are encouraged to attend the event.
The AMC President also mentioned that this conference is about reconnecting, garnering insights and changing the narrative. It is a not-to-be-missed event for all marketers who wish to network, upskill and share with like-minded marketing professionals.
The conference is expected to have over 500 attendees, with the bulk attending physically, whilst others will participate virtually, with the organising committee working tirelessly behind the scenes to prepare for this event.
This is also going to be a platform to meet key decision makers in the diverse African regions and a good opportunity for sponsorships.
The conference will have a line-up of highly experienced and knowledgeable speakers from various parts of the world. These include the guest of honour, Honourable Monica Mutsvangwa, who is the Minister of Information, Publicity and Broadcast Services in the government of Zimbabwe. The Keynote speaker is Dr Lance Mambondiani who is the Managing Director and Ceo of BancABC.The other speaker is Mathew Van Der Valk from South Africa who is the Executive Creative Director of VMLY& R South Africa.
There is also Alex Goma from Nigeria. Alex is the Senior Adviser to Grand Cereals Limited, former CEO of Grand Cereals Limited, Nigeria.
Matongo Matamwandi, from Zambia is the Vice Chancellor of Kenneth Kaunda Metropolitan University, Past President of Zambia Institute of Marketing, Zambia.
The fourth speaker is Robert Ebo Hinson who is Pro-Vice Chancellor of the Ghana Communication Technology University, Ghana. Lucia Musa from Kenya is the Communications Consultant and the CEO of African Elite Group Ltd.
Attending this regional gathering is going to bring a myriad of advantages in an era where most companies are trying to come up with strategies on how to overcome the challenges that came with the Covid 19 pandemic. Helen also said, “This inaugural AMC conference is perfectly timed and positioned for African marketing professionals as we emerge from the global pandemic armed with new, innovative marketing tools and begin to determine new ways to market our products and services in a wholly changed environment.”
AMC Secretary General and MAZ Executive Secretary, Mr Gillian Rusike, says this gathering is an important development in the history of Zimbabwe and encourages all stakeholders to ensure their marketing personnel are part of this conference. He says he is confident that this continental gathering will market brand Zimbabwe.
“We are looking forward to this inaugural event, we believe it is going to put marketing as a profession on the map. We also want to invite members of the fourth Estate to take advantage of such platforms to showcase the beauty and capabilities of Zimbabwe, clearly demonstrating the mantra that, indeed Zimbabwe is open for Business,” he said.
This conference will be officially opened on the 20th of October 2022 by Honourable Monica Mutsvangwa, the Minister of Information, Publicity and Broadcasting Services who is also the Patron of MAZ. She said the government of Zimbabwe is delighted by this initiative to support the MICE Industry being driven by ZTA through bringing the AMC Inaugural Marketing Conference to Zimbabwe. Minister Mutsvangwa sees the conference as having a ripple effect on the organisation and the country as a whole as it brings a regional spotlight to Zimbabwe as a major tourist and meetings destination.
Finally, and on behalf of the government of Zimbabwe, Minister Mutsvangwa congratulated the Association for bringing the AMC conference to Zimbabwe thus uplifting the marketing profession as marketing has become a major driver and backbone of any organisation’s success.
The conference venue, Elephant Hills Hotel, boasts of an 18 hole championship golf course designed by the legendary Gary Player and attendees will get a chance to play golf, which is one of the optional activities in which delegates can participate at their own cost.
Other leisure activities include the Boma Dinner, which will be held at the Victoria Falls Safari Lodge, a sunset cruise on the mighty Zambezi River, bungee jumping, and helicopter rides.
The AMC Awards Dinner will be held on the 21st of October 2022.
For more information, visit the AMC website.
To be a part of this conference or to find out more about sponsorship packages, please follow this link: https://amcmarketingconference22.com/ or call:
