The 2024 Superbrand Awards Dinner, set for November 22 at the Rainbow Towers, promises to be an unforgettable evening celebrating brand excellence under the theme “Brands Influencing Positive Social Change.” Powered by ZimGold and Zimswitch Technologies, the event will shine with a glamorous black-and-gold dress code. The evening will be graced by the Guest of Honor, Honourable Senator Monica Mutsvangwa, Minister of Women Affairs, Community, Small and Medium Enterprises Development, and patron of the Marketers Association of Zimbabwe (MAZ). Zabron Chilakalaka, CEO of Zimswitch Technologies, will deliver the keynote address, sharing insights on how brands can harness their influence to inspire meaningful societal transformation.

The theme of this year’s awards highlights the growing importance of brands that go beyond product offerings to actively contribute to positive social change. In an era where businesses are increasingly focusing on environmental, social, and governance (ESG) goals, the 2024 Superbrand Awards celebrate those companies leading the way in using their platforms for good. These brands are not just shaping markets but are also making lasting contributions to communities, proving that corporate success and social responsibility can go hand in hand. With brands continually finding innovative ways to integrate sustainable practices into their operations, the awards provide a platform to recognize the brands that are truly making a difference.

The Superbrand Awards have a distinguished history of recognizing top brands. Past winners include Safeguard, which was named the Superbrand of the Year in 2019. Delta Corporation was honored in 2020 for its leadership in the Zimbabwean market, while Proton Bakers took the top spot in 2021 for its outstanding performance. In 2022, Econet Wireless earned the title of Zimbabwe’s Superbrand, recognized for its technological innovation and community impact. Last year, Chicken Inn triumphed at the 2023 Superbrand Awards, solidifying its place as one of the country’s leading brands. Its win across multiple categories, including brand-to-consumer and fast food, reflects its deep connection with customers and its dominance in the fast food industry.

Beyond the overall winners, the Superbrand Awards also recognize excellence in various industry sectors. In 2023, brands such as Nyaradzo Funeral Services, Zimgold, OK Zimbabwe, and NetOne were celebrated for their market leadership. In the business-to-consumer category, companies like Bakers Inn, Chibuku Super, EcoCash, and Pepsi made significant strides, while Delta Corporation topped the business-to-business category. Across industries, from construction to print media, the 2023 Superbrand Awards highlighted the diversity and strength of Zimbabwe’s top brands.

In addition to brand performance, the 2024 Superbrand Awards also emphasize the growing importance of corporate social responsibility (CSR) and ESG initiatives. As Zimbabwean companies continue to face growing challenges, from economic volatility to environmental concerns, the ability to adapt and positively influence the communities in which they operate has never been more critical. Brands are increasingly being judged not just on their financial success, but also on their environmental stewardship, social impact, and governance standards. The 2024 Superbrand Awards aim to celebrate those businesses that are setting the gold standard in these areas.

The success of the Superbrand Awards is made possible through the generous support of key sponsors, including Nemchem, Nash Paints Group, Simbisa Brands, MedTech, Image Magic Corporate, Cairns Holdings, SeedCO, NewsDay, The Financial Gazette, Zimpapers, Dailynews, 3KTV, StarFM, ZTN Prime, Askeland, ZBC, Alliance Media and more. Special thanks are also due to our research partner, Expert Research Insight, and research auditor, Grant Thornton, for ensuring the awards process remains transparent and rigorous. As we look forward to this year’s event, the 2024 Superbrand Awards serve as a powerful reminder of the impact brands can have in shaping a better, more sustainable future for all. The event will not only honor the companies making strides in business but will also encourage other businesses to follow suit in making a tangible, positive impact on society.

The evening will culminate in the announcement of the 2024 Superbrand of the Year, which will undoubtedly be another highlight, showcasing the highest achievers in the business community who have excelled not only in their industries but also in the drive for social good. As the awards continue to grow, they inspire brands to raise the bar in creating products and services that not only meet consumer needs but also contribute meaningfully to the world around them.

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