The research arm of MAZ, trading as Baseline Research primarily conducts major national surveys which are important to marketers. These are the Superbrand Research as well as the Exceptional Marketers Awards Research. In addition to that, the research arm has expanded to provide research to corporates. The research takes the following forms:

1. Conventional Market Research

  • Brand health and Perception
  • Competitor analysis
  • Mystery shopping

2. Focus group discussions

3. Survey design and Analysis

4. Complete Market Audit:

5. Advanced Analytics

  • Predictive analytics and big data analytics.