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superbrand
7 July 2020

Superbrand is an international concept that has been adopted in Zimbabwe since 2009. It seeks to recognise and reward the best brands in the country, with the finest reputation within a specified p...

7 July 2020

On 19 June, Marketers Association of Zimbabwe (MAZ) unveiled the top 200 Superbrands in its first ever Virtual Launch.

16 June 2020

The board of the Marketers Association of Zimbabwe wishes to inform its members, stakeholders, the entire business community and the media on the appointment of Mr Denford Mutashu as the Chairperso...

11 June 2020

Celebrity endorsement is when a businesses of any size uses a celebrity to help promote their brand or product, or service.

11 June 2020

It is central customer service technology facility that houses and manages all inbound and outbound communication channels of an organisation (voice, voice-mail, fax, email, website, regular mail,...

lockdown
21 May 2020

Whether your business is an established empire, or you were just starting to get your ideas out into the business world as a start-up organisation – the outbreak of coronavirus (COVID-19) has had a...

21 May 2020

As the world moves to a new normal brought about by the Covid-19, it is no longer business as usual and this has led to digital transformation across the globe.

21 May 2020

At times marketing professionals struggle to excel in their careers not because they lack technical knowledge in their field, but because they come short on softer skills, or that additional mile t...

20 May 2020

There is no single commonly accepted definition of the concept of corporate reputation but a number of academic sources as well as work by practitioners will be explored to give a better understand...

lenox
20 May 2020

If you are a corporate and are planning to participate at an exhibition or trade show, know that it takes meticulous planning to make it worth the expense and time.

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