MARKETERS Association of Zimbabwe hosted a colourful inaugural Southern Regional Exceptional Marketing Awards in Bulawayo on September 24, 2021 in Bulawayo.
The SREMA Awards held under theme ‘Strong Brands: Link to Regional Growth’ sought to award marketing excellence in the Southern Region.
The dress theme for the Awards was Southern African Glam and delegates showcased a variety of Southern African traditional outfits in a glamorous way. Some accessorised their outfits with beads, bangles and head gears symbolising Sourthen African attires.
The overarching goal of the awards is to honour organizations and people who would have exhibited exceptional marketing prowess and at the same time showing professionalism at the highest level.
The most coveted award of the night was the Marketer of the Year, it was won by Nkosana Mapuma, General Manager Sales and Marketing at PPC Zimbabwe
Paulo Moyo from Arenel and Linda Mariga from United Refineries were the second and first runner ups in this category.
This award is given to an individual who has spearheaded or implemented a financially viable campaign. The award winner should be innovative and should be a team player.
They are required to demonstrate the highest level of customer relationship management skills and extraordinary success despite unavailability of adequate resources.
The individual should also have been with the company for at least 6 months.
The first runner up for this award was Linda Mariga, the Marketing Manager of United Refineries Limited and second runner up was Paulo Moyo from Arenel.
One of the night’s tightly contested categories was that of the Marketing Oriented CEO pitting PPC Zimbabwe’s Kelibone Masiyane, Busisa Moyo from United Refineries and Dumisani Mhlanga from Ingwebu Breweries.
The award went to Mhlanga while Masiyane and Moyo were first and second runner up respectively.
The award criteria looks at the following, forward thinking, a risk taker and always comes up with innovative ideas. He/She must motivate and inspire marketers and other aspiring marketers around, ensure that executions meet objectives.
The CEO must actively share responsibility with his or her team, executes excellent communication skills and customer relationship management for both internal and external staff. He/She must appreciate the use of IT based strategies and Set high standards of integrity.
His /her organization must be producing excellent results and outputs.
Zimbabwe International Trade Fair‘s Doreen Dzamatira was named as the Public Relations Practitioner of the Year. She was battling it out Bulawayo City Council’s Nesisa Mpofu, Hwange Colliery’s Rugare Dhobbie. Mpofu and Dhobbie finished as first and second runner up respectively.
The award is given to an individual who has managed to maintain good corporate reputation for the organisation that he or she works for and has good media relations. He/she must maintain good relationships with both internal and external stakeholders and have the ability to effectively respond to public inquiries and complaints.
The Best Southern Region Jingle / Radio Advert of the Year went to Ingwebu for their Ingwebu Royal Brew jingle .The first runner up in this category was Zimgold with the Zimgold Flava Town jingle and Fortwell Wholesale- for their Fortwell Outserve Show jingle.
Ingwebu won the Best Southern Region Video / TV Advert for their The Royal Brew “iCalabash” advert. On second spot was Zimgold flava town advert and Royal Brands – Taste of Royalty advert.
Again, Ingwebu won the Best Southern Region Print Advert of the Year 2021 went to Ingwebu Royal Mahewu-The Taste of Royalty followed by Image Soap “Dancing soap and URL’s Fresh Health Joy Soap.
Macdonald’s Bricks Billboard was adjudged Best Southern Region Outdoor Media Advert of the Year 2021 followed by PPC and Cake Fairy.
The Best Southern Region Social Media and Digital Marketing Campaign of the Year 2021 went to Bulawayo Chiefs with URL and Ingwebu as first and second runner up respectively.
Edgars was adjudged as having the Best Southern Region Website followed by Macdonald’s Bricks and Regency Hotels and Leisure Group.
The Exceptional Southern Region Customer Experience of the Year award was awarded to Holiday Inn with Edgars and Tregers in that category.
PPC’s Surerange scooped the Best Southern Region New Product or Innovation followed by Ingwebu’s Royal Mahewu and lastly Arenel’s Fruletta Juice.
Bulawayo’s Cake Fairy was adjudged as the Best Southern Region Marketing Oriented SME of the Year with Equitrail Africa Parts and Aquamat Drilling as the first and second runner up in that category.
Impression Designs was awarded the Best Southern Region Marketing Services Supplier of the Year followed by Winning designs and Artistic Brands.
United Refineries Limited scooped the Exceptional Southern Region Promotional Campaign award for their Unity Mealie Meal Win a Cow Promotion. Ingwebu was first runner up with their Royal Lunch pack challenge and lastly Arenel for the #KasiPride Twitter Battle.
The Exceptional Southern Region Corporate Social Responsibility Campaign was won by United Refineries Limited for their Hospital donations followed by PPC Zimbabwe for their Gwanda Provincial Hospital Incinerator and Quarantine Repairs and first runner, Davis Granite – Quarry and builders Stone Donation.
Congratulations to all the winners.