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MAZ launches Marketing Leadership Development Program

Tuesday, February 23, 2021
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MARKETERS Association of Zimbabwe is introducing the first ever Marketing Leadership Development Program, (MLDP) in Zimbabwe. The program is aimed at bridging the gap between theory and practise, at the same time developing future marketing leaders.

MLDP is a targeted at young marketers and recent graduates, marketing assistants, post graduate marketing students, brand managers, entrepreneurs in growing businesses, consultants, agency directors, leaders from other disciplines seeking to inform their leadership with a strategic marketing perspective.

MLDP is also for those with, or anticipating, significant strategic leadership responsibility. The courses explored will be relevant to those in any size or maturity of organisation and any category, with case studies tailored for practical application.

The one year program is set to commence in March 2021 and end in March 2022.

MAZ Head Operations and Marketing manager, Mrs Enia Zimunya said the program presents an exciting opportunity for young marketers to develop both their marketing and leadership skills mainly through practical work scenarios.

“This program is customised and has tailored curriculum that is focussed on enhancing the abilities of students and those who are still at the early stages of their marketing career.

The program allows individuals to migrate into high marketing professional status through some practical experiences in marketing leadership, customer experience, marketing strategy, marketing financial analytics, media, communication and digital transformation,” said Mrs Zimunya.

She said the MLDP presents a platform for students to be equipped with latest marketing techniques, tools and strategies as well as leadership approaches that addresses the current business realities and challenges.

“It is designed to transform the marketing discipline from a mere management skill to building a marketing leader who is able to fully address business issues and influence decisions at the Top,” she said.

She added “In this digital age, MAZ’s ambition is to listen to the young marketer’s ambitions and goals and bring along a program that capacitate and empowers them with practical skills that employers are looking for”.

MLDP is also for those with, or anticipating, significant strategic leadership responsibility. The courses explored will be relevant to those in any size or maturity of organisation and any category, with case studies tailored for practical application.

MAZ has over the past years been offering relevant programs that have brought a new perspective of learning to both their professional and student membership. The Association has often introduced practical, forward thinking and latest programs for beginners and those that wish to advance their marketing careers. The first and real-life changing Marketing Leadership Development Program, has taken lead in standing on the gap between postgraduates and those under three years’ experience in a marketing job. It bridges this gap and build a new refreshed Marketer with leadership and some practical experiences of key marketing concepts just within a year.

We have partnered with industry experts who will provide practical insights that will bridge the gap with theory. This learning approach will bring value to the curriculum and to the students in shaping their thinking and decision making. Further these industry experts have been involved in coaching and mentoring, a process that has moulded excellent industry market leaders.

 

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