SIXTEEN marketers were conferred with the MAZ Marketing Practitioner Status at a certificate handover ceremony held at the Marketing Hub on November 6, 2020.
The Marketers did not only walk away with a lapel, tie or scarf written “Marketing Practitioner”, but instead they have been equipped with a wealth of powerful and unparalleled decision making skills which will turn around their organizations’ fortunes
The 16 practitioners attended the 2020 Annual Continuous Professional Development (ACDP) Master Class from the 29th to the 31st of July 2020.
The Marketing Practitioner Status, (MPS) is a prestigious status, recognized by industry to authenticate one’s skills in marketing. One has to be a holder of a Marketing Degree/ or Higher Diploma from a recognized institute, with a minimum of 2 years’ experience in a marketing position.
The curriculum expands each year to suit the current marketing and industry trends, but still maintain the aim of putting marketers in a strategic competitive advantage.
This year this class had a successful turnout and covered some of the following topics:
- Strategic Marketing Plan;
- Digital Strategy
- CEO Expectations from the Marketing Function for Organisational Success.
This program which is offered in conjunction with IMM aimed at continuously develop the marketing career. This year following the Covid 19 pandemic regulations the ACDP classes were held virtually with speakers from both regional and local. Unfortunately because of the pandemic a Handover corticated photo shoot had to be done.
This program was attended by Marketers from different organisations insurance sector, health sector, banking sector, advertising media and retail sectors among others.
Askeland Media Business Development Executive Blessmore Gandawa and Nelspot Marketing and Sales Mr Tapiwa Mugwagwa were the overall best students in the class.
Some often ask what comes next after achieving the MPS. A marketer can then opt to attend the Continuous Professional Development Master Class which is targeted at current Marketing Practitioners, Marketing team members, Public Relations, Sales Teams and Customer Service Teams.
MAZ Secretary General , Gillian Rusike , conferred and handed over certificates to the Marketing Practitioners.