Zimbabwe is among the countries whose economy has been severely affected by the global crisis and recovery rate is dependent on how long the crisis would last, a renowned economist has said.
The COVID-19 pandemic had changed the way business is conducted in almost all sectors. The customers and stakeholders we thought we knew have suddenly changed, and preferences are dramatically shif...
Thanks to the Covid 19 global crisis, firms have been pushed to the precipice where there is only one mantra: Innovate or Die! This then presents a dilemma of unprecedented proportions.
MARKETERS Association of Zimbabwe is introducing the first ever Marketing Leadership Development Program, (MLDP) in Zimbabwe. The program is aimed at bridging the gap between theory and practise, a...
The New Year gives everyone the opportunity to recharge and perhaps start on a new slate.
Entering new markets is a daring, daunting and dangerous initiative. The new markets are unknown and unexplored worlds with both blind corners and amazing prospects.
Amid the reconfiguration to a new world order, the shocking infections and death statistics, the job losses and the threats to the livelihoods that have been ushered in by Covid 19, customer experi...
Many think the job of a Marketer is an easy one but it’s not.
We are what we make and we make what we are. Organisations are now being viewed as living entities within a larger, global community.