The Marketers Association of Zimbabwe, (MAZ) proudly announced the unveiling of the 2024 Top 200 brands, marking a significant milestone in the realm of brand excellence and innovation. The Superbrand Business Breakfast Meeting, held on May 24th, 2024, served as the platform for this auspicious occasion, bringing together esteemed professionals, industry leaders, and brand custodians to celebrate and recognize outstanding brands that have excelled in their respective sectors.

In his opening remarks, Mr. Gillian Rusike, MAZ Founder and Executive Secretary, highlighted the significance of the Superbrand Awards in providing invaluable insights into brand performance and customer feedback. He emphasized the rigorous research process undertaken by MAZ, supported by auditors, to ensure the integrity and transparency of the awards. Mr. Rusike acknowledged the unwavering support of participants, affirming their essential role in the success of the Superbrand initiative.

The theme of the Superbrand Business Breakfast, “Sustainability Driven Brands: ESG as a Game Changer,” reflected MAZ’s commitment to advancing Environmental, Social, and Governance (ESG) principles in business. Mr. Rusike emphasized the transformative potential of ESG principles in driving sustainable growth, enhancing brand reputation, and fostering long-term resilience. He called upon marketers to integrate ESG principles into their strategies, emphasizing their pivotal role in shaping a sustainable future.

Godfrey Dube, Chairperson of the Superbrand Adjudication Team, provided insights into the meticulous process behind the Superbrand Awards. He introduced the esteemed members of the adjudication committee and outlined the comprehensive research methodology employed, emphasizing the central role of consumer feedback in determining the top brands. Mr. Dube announced the introduction of the Teen Superbrand Awards, recognizing brands that effectively engage with the youth market.

The Superbrand process, a cornerstone of MAZ’s efforts to recognize excellence, involves a multi-stage methodology to ensure fairness and accuracy. Initially, brands are nominated by both consumers and industry experts. Following the nomination phase, a rigorous research process is conducted, incorporating quantitative and qualitative methods. Consumer surveys are administered to gather data on brand perception, loyalty, and overall satisfaction. This data is meticulously analyzed, and the findings are reviewed by an independent panel of auditors to guarantee transparency and objectivity.

Subsequently, an adjudication committee, comprised of industry experts and academics, evaluates the brands based on predetermined criteria, including market dominance, customer loyalty, longevity, goodwill, and overall market acceptance. The combined insights from consumer feedback and expert evaluation culminate in the final list of the Top 200 brands.

In his address on “Sustainability Driven Brands: ESG as a Game Changer,” Guest Speaker Mr. Nyanhongo, CEO of Stanbic Bank Zimbabwe, delivered a compelling call to action for businesses to embrace sustainability as a core principle of their operations. Drawing from historical context and contemporary challenges, he underscored the transformative potential of sustainability in driving both economic success and societal resilience. Through vivid storytelling and poignant examples, Mr. Nyanhongo illuminated the urgent need for businesses to move beyond superficial gestures and adopt genuine, substantive action towards environmental consciousness, social responsibility, and ethical governance.

Moreover, Mr. Nyanhongo articulated the tangible benefits of embracing sustainability, citing enhanced reputations, financial performance, and market opportunities as compelling incentives for businesses to integrate ESG principles into their business models. By aligning business objectives with the Sustainable Development Goals (SDGs) and prioritizing people, communities, and the planet, Mr. Nyanhongo urged attendees to seize the opportunity to shape a future where sustainability and success are inseparable. His impassioned plea resonated deeply, leaving a profound impact on all those in attendance and underscoring the imperative for businesses to embrace sustainability as a strategic imperative in an increasingly interconnected and rapidly changing world.

The Superbrand Business Breakfast would not have been possible without the generous support of our sponsors and partners. We extend our heartfelt gratitude to Econet Wireless, Golden Pilsner, Huletts, Ecocash, 3ktv, ZiFM, The Financial Gazette, The Sunday Mail, Dailynews, The Herald, Alliance Media, Askeland Media & Advertising, Expert Research Insights, Grant Thornton, Arenel, Proton, Olivine Industries, Medtech Distribution, Edward Snell & Company, Zimgold, Dairibord Zimbabwe, Delta Corporation, National Foods Limited, Nemchem, Impala Car Rental, Passion Events and Image Magic. Their unwavering commitment to promoting excellence in branding and marketing has been instrumental in making this event a resounding success.

As we embark on this journey to celebrate excellence in branding, MAZ remains steadfast in its mission to champion marketing professionalism and synergies, thereby ensuring that brands are recognized and implemented to the highest standards for economic sustainability. We congratulate all the brands that have made it into the Top 200 and look forward to an inspiring year ahead filled with innovation, resilience, and unparalleled success. The Superbrand concept, adopted in Zimbabwe since 2009, aims to identify and celebrate brands that excel in their respective fields. By recognizing and rewarding exceptional brands, the Superbrand Awards not only honor excellence but also provide consumers with insights into brands that positively impact their lives.

In conclusion, MAZ congratulates all the brands that have been recognized in the 2024 Top 200. As Zimbabwe’s premier champion of marketing excellence, MAZ remains committed to driving innovation, promoting sustainability, and recognizing outstanding brands that shape the nation’s business landscape.