The Marketers Association of Zimbabwe (MAZ) is delighted to announce the Annual Continuous Professional Development Winter School 2024. This exclusive event promises to elevate skills and provide exceptional networking opportunities with industry leaders. Designed for marketing professionals seeking to advance their careers, the Winter School is a not-to-be-missed opportunity to stay ahead in the dynamic field of marketing.

This year, MAZ offers two enriching experiences to choose from. The first Winter School will take place in Zimbabwe, focusing on specializations in Sales, Digital Marketing, and Customer Experience. Scheduled for June 2-5, 2024, at Tamarind in Kariba, this event provides an intensive learning environment.

The second Winter School will be held in Zambia, from June 19-21, 2024, at the Holiday Inn in Lusaka. This session will explore emerging trends in Marketing and Public Relations.

Areas to be Covered in Each Class

Winter School in Zimbabwe:

Sales:

• High-Impact Sales Strategy in the Digital World
• Sales Techniques for Lead Generation and Conversion in the Digital Era
• Managing Complex Decision-Making Units in B2B Markets
• Strategic Sales Planning

Digital Marketing:

• Advanced Marketing Strategy in the Digital Era
• Preparation of Digitally Integrated Marketing Plans
• Leveraging Customer Analytics
• Managing Digital Campaigns and Maximizing Customer Experience through E-commerce

Customer Experience:

• Culture Management to Foster Customer Centricity
• Customer Journey Mapping and Optimization
• Role of Customer Experience in Driving Business Growth
• Customer Experience Metrics and Analytics

Winter School in Zambia:

Marketing:

• Strategic Marketing Planning
• Social Media and Influencer Marketing Trends
• Measuring ROI in Marketing
• Leveraging Data and Technology for Marketing Success

Public Relations:

• Corporate Reputation Management in the Digital Era
• Effective Communication Strategies
• Crisis Management and Communication
• Public Speaking Techniques for Business

Meet the Esteemed Speakers

Collin Samata: A strategic marketing and business leadership consultant with extensive experience in driving successful business strategies.

Patricia Mutyavaviri: As a Client Experience & Engagement Executive, Patricia brings over 22 years of expertise in banking, covering Retail Banking, Corporate Banking, Card Services, Diaspora Banking, and Mobile Money. She is a champion of client-centric culture and innovation, contributing significantly to business growth through customer experience enhancements.

Apurwa Mandimutsira: The Chief Marketing Officer for Zimbabwe Newspapers (1980) Ltd., Apurwa has both international and regional experience in business communications across banking and telecommunications sectors. He leverages data, technology, and innovative solutions to build products, grow revenue, and improve customer experience.

Ngoni Mandinika: With 11 years of experience in digital marketing, sales, and customer service, Ngoni is dedicated to providing digital expertise and strategic guidance to organizations making a positive impact.

Taffy L. Gotora: Known affectionately as “Digital Bae,” Taffy is a communication leader, literacy advocate, and Digital Marketing thought leader.

Join us at the Winter School 2024 to gain invaluable insights from these distinguished speakers, enhance your professional skills, and network with peers from various industries. This event is an unparalleled opportunity to stay updated on the latest trends and best practices in marketing, sales, digital marketing, customer experience, and public relations.

Seize the opportunity to advance your career and register now. For more information and to register, visit our website or contact the representatives listed below.

Zimbabwe Winter School:
Gilbert: 0773018145, email: gilbert@mazim.co.zw
Sandra: 0772525838, email: sandra@mazim.co.zw

Zambia Winter School:
Priscilla: 0713268864, email: priscilla@mazim.co.zw
Rose: 0774361163, email: rose@mazim.co.zw