Marketers Association of Zimbabwe will be hosting its annual the Annual Continuous Professional Development Master Class 2023 (Winter School) offering different career development classes to members at Troutbeck Resort in Nyanga from 04 – 07 July 2023.

The Master class will target Marketing, Sales, Digital, PR and Customer Experience Practitioners. 

Classes will be conducted by local and international professionals with vast experience in each of the professions listed. 

The three day Winter School will see participants attending three
classes running concurrently.

Class A is for the Marketing Practitioner Status.
The target audience for this class is qualified marketing personnel, Public Relations Executives, Customer service personnel and Digital Marketers. Among the topics to be covered in this class are; Strategic Marketing planning, Management and Marketing Interface: A CEOs Perspective, Why Employee Experience trumps Customer Experience, Social Media and Influencer Marketing Trends for 2023 and Public Speaking Technics for Business.

Class B is the newly introduced Sales Practitioner Status whose target audience is sales personnel, Business development, Sales managers and key account executives. The Sales person has not been spared the demands of a changing landscape. 

Topics to be covered include; Key account management dynamics, break away session: customer experience strategy, customer Journey mapping, Re-engaging Business processess to achieve Customer Experience and Sales Strategy.

Class C is the Customer Experience Master Class. Target Audience is customer service personnel, contact centre staff, front office staff or customer experience managers and contact centre managers, public relations executives, Topics to be covered are Customer Experience Strategy, Customer Journey Mapping, and re-engaging Business processess to achieve customer experience.

Class D is the Continuous Professional Development Master Class targeted at among others senior managers, marketing managers, Digital Managers, existing marketing practitioners, public relations personnel, customer service personnel, product development and research personnel, among others. Topics for this class include; Environmental, social and governance impact on Corporate growth,re engaging Business Processess to Achieve Customer Experience, Public speaking techniques for Business, Management and Marketing Interface: A CEOs perspective, Social Media and Influencer marketing trends for 2023, Critical thinking skills for marketing managers, Fintech: Use of Crypto Currencies to Deliver  services and products to customer, Corporate reputation management in the Digital Era, Measuring ROI in marketing activities

MAZ therefore invites corporates and individuals to attend the Master Class of their choice where they will be accorded a Practitioner Status. These Statuses will be awarded to candidates who will have undergone a 3 day training in the respective field, and met the requirements of a Strategy Case Study Assignment. 

To qualify for this status, a candidate should have a marketing, sales, CX, PR or any other related qualification from a recognized institution and practising in the same field. 

Regional and local speakers with practical experiences always make up the MAZ ACPD Master Class Line up. Among the key speakers are; Carol White, Milton Kamwendo, Juliet Ziswa , Carol Tagwirei ,Agrippa Mugwagwa , Elliot Shonhiwa , Gillian Rusike , Mike Beavan,  Ian Rheeder, Gillian Rusike among others. 

The investment for the program will be USD1, 200.00 per person. For registration contact, Roselyn Zinjiva:  

Alternatively register on the link  below;