MAZ hosts 2022 Winter School
Marketers Association of Zimbabwe will be hosting its annual the
Annual Continuous Professional Development Master Class (Winter
School) offering different career development classes to members.
The Winter School is for continuous professional development for
marketing and related professionals.
This year’s Winter School will run from June 22 to 25, 2022 at the
Hwange Safari Lodge and will be facilitated by local, regional and
international business executives.
The three day Winter School will see participants attending three
classes running concurrently.
Class A is for the Marketing Practitioner Status.
The target audience for this class is qualified marketing personnel,
Public Relations Executives, Customer service personnel and Digital
Marketers. Among the topics to be covered in this class are;
Advanced Marketing Strategy in the Digital Era,the CEO opinion:
Getting the marketer into the C Suite; preparation of Digitally
integrated Marketing Plan and the Role Of Marketing In Sustainable
Product Development And Innovation
Class B is the newly introduced Sales Practitioner Status whose
target audience is sales personnel, Business development, Sales
managers and key account executives. The Sales person has not
been spared the demands of a changing landscape. Topics to be
covered include ; high Impact sales strategy in Digital World; the CEO
opinion: Getting the marketer into the C Suite, Sales Techniques to
foster lead generation and conversion in digital era and managing
Complex Decision making units in B2B Markets
Class C the Continuous Professional Development Master Class
targeted at among others senior managers, marketing managers,

Digital Managers , existing marketing practitioners, public relations
personnel, customer service personnel, product development and
research personnel, among others. Topics for this class include ;
Culture Management to foster customer centricity; the CEO opinion:
Getting the marketer into the C Suite; budgeting Techniques and
Pricing in a volatile environment; leveraging customer experience
and Customer Analytics, the Role Of Marketing In Sustainable
Product Development And Innovation, marketing automation and
Artificial Intelligence in Marketing, brand Management Across omni-
channels in the new normal; managing Digital Campaigns and
maximising customer experience through e-commerce.

Some of the confirmed speakers for r the Winter School are;
Lawrence Kupika divisional director, Retail Banking at POSB, Mr
Nkosivile Madinga head of Section-Marketing at University of Cape
Town, Mr Lawrence Kutinyu- Group Marketing Executive at National
Foods, Mr Admire-Ndumo General Manager Hyundai, Delta
marketing director-Mr Irimayi Muzorewa; Nkosana Mapuma-
General Manager Sales and Marketing PPC Zimbabwe, Emmagness
Ruzvidzo-Head of Brand & Marketing · Global Payments Inc.
Registration for the program is ongoing.
For registration contact Rose on or 0774 361