MAZ Exceptional Marketing Awards Season
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A member of
The Awards season is upon us!
The Marketers Association of Zimbabwe -Top Brands and Marketing Excellence wards is upon us with provincial and national awards lined up in the month of September.
The awards, organised and hosted by Marketers Association of Zimbabwe were introduced in the year 2012 to encourage and celebrate excellence across the marketing process within the business spectrum.
These awards recognise organisations and people who have achieved outstanding success in their planning and implementation of marketing and related area strategies annually.
For 2023, MAZ has decentralised the Exceptional Marketing Awards (EMA) which were traditionally hosted at the Marketers Convention to Manicaland, Bulawayo and Harare.
The decentralisation of the EMA awards is meant to recognise marketing efforts by regional or provincial executives in abide to promote marketing orientation across Zimbabwe.
Manicaland province hosted their first ever, Manicaland Top Brands & Marketing Excellence Awards on the 15th of September, 2023.
The awards ceremony held at Holiday Inn Mutare were highly attended a sign that regional brands also appreciate the recognition.
The Matabeleland Top Brands Marketing Excellence Awards will be held at the ZITF Hall 2 on 22 September, 2023.
The dress code for the awards ceremony is Black tie with an African Touch.
Categories to be awarded for the provincial awards are;
1. Best Video / TV advert of the Year 2023
2. Best Radio Advert of the Year 2023
3. Best Print Advert of the Year 2023
4. Best Outdoor Advert of the Year 2023
5. Best Social Media and Digital Marketing Campaign of the Year 2023
6. Best Customer Experience of the Year 2023
7. Best Marketing Oriented SME of the Year 2023
8. Best Corporate Social Responsibility of the Year 2023
9. Best Regional Consumer Brand of the Year 2023
10. Best Regional Corporate Brand of the Year 2023
11. Regional Marketing Champion of the Year 2023
The National EMA awards would be held at the Golden Conifer in Harare on the 29th of September, 2023.
The awards would be held under the theme ‘Igniting creativity and growth for brand success.’
The National Exceptional Marketing Awards were traditionally held at the Annual Marketers Convention and the first stand-alone awards were held last year at Cresta Lodge.
For the National awards, there are 25 categories from which only one best personality, advert, and campaign will be selected as the best together with two runner ups, first and second respectively.
MAZ Executive Secretary, Gillian Rusike highlighted the importance of recognising and celebrating marketing excellence.
“The Top Brands and Marketing Excellence Awards seek to pick out the outstanding brands and executives pushing those brands countrywide.
There has been a paradigm shift in the manner in which business is done globally and so has marketing evolved in the past years. There are new focus areas for brands and we want to celebrate those brands that have managed to stand out,” said Mr Rusike.
He said the regional awards are in line with Government’s devolution agenda.
“With the government agenda on devolution, MAZ has seen it necessary to foster growth of regional brands. The time has come for brands that dominate in the regions to rise up and spearhead regional growth of the region. Further, these brands should strive not only to become household brands in their regions only, but to dominate every household in Zimbabwe, and start entering regional markets, in SADC first, and Africa as a whole,” said Mr Rusike.
Categories for the National EMA awards;
At last year’s National EMA awards, Zimbabwe International Trade Fair, deputy CEO, Stella Nkomo was adjudged as the National Marketer of the year.
The National Marketer of the year award is given to an individual who has spearheaded or implemented a financially viable campaign. The award winner should be innovative and a team player.
MAZ president, Lillian Mbayiwa was the first runner and National Foods’ Group Marketing executive, Lawrence Kutinyu was the second runner up.
In a tightly contested Best Marketing Oriented CEO/Managing Director of the year category, Varun Beverages Vijay Bahl emerged as winner with Nyaradzo’s Group, Philip Mataranyika was first runner up while Dr Nicholas Ndebele and Professor Robson Mafoti became the second runner ups respectively
The award criteria looks at the following; forward thinking, a risk taker and a person who always comes up with innovative ideas. The person must be able to motivate and inspire marketers to make sure that executions meet with objectives.
United Refineries Limited’s sales Manager Conchita Jo-Anne Vermack was named as the Sales Manager of the year. She was battling it out with Sydney Tafadzwa Chasekwa, the Sales Manager of POSB Zimbabwe and Piwai Tafuma who is the Sales Manager of The Legacy Car Rental.
This award is given to an individual who has managed to improve the company’s sales. The person must have interpersonal skills to communicate with customers.
