The Marketers Association of Zimbabwe (MAZ) held its Annual General Meeting (AGM) on 17 October 2024, where it took the time to celebrate and honor the outgoing board members for their exceptional leadership and contributions over the past term. This moment was a reflection of the board’s remarkable journey, characterized by innovation, resilience, and an unwavering commitment to advancing the marketing profession in Zimbabwe.

MAZ extends its heartfelt gratitude to the outgoing board members: Lillian Mbayiwa (President), Liberty Kazhanje (Vice President), Emilliah Mabika, Carol White, Caroline Tagwireyi, Lawrence Kupika, and Andrew Tawodzera. Their leadership, dedication, and teamwork have been instrumental in driving MAZ’s growth and achieving key milestones over the past years.

Under the leadership of these board members, MAZ has flourished despite the challenges posed by an unpredictable economic environment. Their unwavering commitment to the Association has resulted in key initiatives that have made a lasting impact on the marketing landscape in Zimbabwe. One of the most notable achievements is the launch of the MAZ Business Institute (MAZ BI), which houses specialized institutes such as the MAZ Institute of Digital Practitioners (MIDP), MAZ Institute of Sales Professionals (MISP), and MAZ Institute of Customer Experience Practitioners (MICXP). These initiatives have empowered members with the necessary skills and knowledge to adapt to changing industry trends and enhance their professional growth.

In addition to their focus on professional development, the outgoing board also introduced the Environmental, Social & Governance (ESG) Policy Statement, demonstrating MAZ’s commitment to promoting ethical practices within the marketing sector. Their efforts also led to the publication of the Women in Marketing and Communications report, which highlighted the invaluable contributions of women in the industry, further strengthening the inclusive nature of the marketing profession.

Moreover, the board spearheaded the highly successful Interbrands Sports Games, a unique event designed to foster networking and camaraderie among MAZ members. This event not only showcased the importance of work-life balance but also provided a fun and engaging platform for members to connect beyond the professional sphere.

Another significant achievement was the successful collaboration with the Zambia Institute of Marketing to host the ACPD Winter School, a regional partnership that provided a platform for marketers to share knowledge and strengthen regional ties, establishing MAZ’s presence as a regional leader in the marketing community.

Looking ahead, the groundwork laid by these outgoing board members ensures that MAZ is well-positioned for continued success. In particular, the upcoming collaboration with the Chartered Institute of Marketing (CIM), beginning in 2025, promises to bring global marketing expertise and the latest trends in Big Data and Analytics to MAZ members, further expanding their competitive edge in the global marketplace.

The legacy of the outgoing board members will undoubtedly continue to inspire and guide MAZ as it enters the next phase of growth. Their hard work, passion, and leadership have been vital in shaping the direction of the Association, and for that, MAZ extends its deepest thanks.

Gillian Rusike expressed deep gratitude to the retiring board members, stating, “To Lillian Mbayiwa, Liberty Kazhanje, Emiliah Mabika, Carol White, Caroline Tagwireyi, Lawrence Kupika, and Andrew Tawodzera, we offer our sincerest gratitude. Your dedication to MAZ and the marketing profession has been truly exceptional, and your contributions have left an indelible mark on the Association’s history. We are excited about the future and confident that the foundation you have laid will continue to serve as a stepping stone toward even greater success. Thank you for your outstanding leadership.”