MARKETERS ASSOCIATION OF ZIMBABWE LAUNCHES TEEN SUPERBRAND AWARDS

The Marketers Association of Zimbabwe (MAZ) is launching the Teen Superbrand Awards, a pioneering initiative designed to recognize and celebrate brands that strategically resonate with the teenage market. Scheduled for May 30, 2025, this awards ceremony will not only spotlight exceptional brands but also foster innovation and excellence across various sectors.

In partnership with Consumer Feedback Consultancy, MAZ will implement a robust research methodology to ensure the awards reflect the authentic preferences of the young consumers.

The Teen Superbrand initiative is a dynamic extension of the esteemed Superbrand Awards, which has been recognizing top brands in Zimbabwe since 2009. While the original Superbrand Awards initiative has celebrated brands excelling across diverse sectors, a significant gap has been identified: the urgent need for a dedicated platform that honors those brands that resonate specifically with the teenage demographic.

Why Teen Superbrand?

1. Sustainability of Future Brands: Recognizing brands that resonate with teenagers is crucial for the long-term sustainability of our marketplace. By spotlighting these brands, it will ensure that they remain relevant and thrive as they adapt to the evolving youth-centric landscape.
2.  Loyalty Insights: This initiative will identify brands that have successfully cultivated loyalty among teenagers in Zimbabwe. By contrasting these with international brands, it will provide valuable insights that empower local businesses to tailor their marketing strategies effectively.

3. Market Insights: To provide insights and understanding of current market dynamics, equipping brands to align their strategies with the preferences and behaviors of the youth.

Objectives of the Teen Superbrand Awards include:

• Recognition of leading brands among teenagers.
• Engagement of teens in voicing their preferences.
• Encouragement for brands to innovate and adapt to changing trends.
• Celebration of the diversity of products that cater for teenagers

The Marketers Association of Zimbabwe (MAZ) looks forward to the support of corporate organizations, the media and all stakeholders across all industry sectors on this groundbreaking marketing initiative to make it a resounding success.

For further information, please contact: [email protected]

Yours Sincerely

GILLIAN RUSIKE(MR)

EXECUTIVE SECRETARY