We are delighted to announce the launch of the Zimbabwe Association of Business Communicators (ZABC).

The Zimbabwe Association of Business Communicators is a welcoming community that supports, develops and connects public relations and communication practitioners in Zimbabwe and beyond.

It was birthed from a desire to build professionalism and credibility in the business communication fraternity, ZABC is meant to foster excellence, recognition, skills development and synergies among its members. We will drive sustainability agenda to attract capital, build investor confidence and promote stronger brand identity.

ZABC is made up a Board of leading Public Relations and Communication experts in the country.

The ZABC seeks to cover the gap in the Public Relations and Corporate Communications industry.  One of its main thrusts is to drive the Environmental, Social, Governance agenda in the country.

ZABC also provides corporate communications and Public Relations Consultancy to public and private businesses. With a wealth of experience from members, any organisation can tap into this experience and benefit from PR Research and Consultancy Services.    

Our purpose as ZABC is to drive standards and inspire quality business communicators.

ZABC seeks to elevate professional excellence in business communication that drive transformation. It also seeks to position business communicators and its contribution to the bottom line and development of organizations.

There has been so much technological advancements such as Artificial intelligence , metavese , Chat GPT therefore there is need develop agile business communications practitioners that are equipped and up –to-date with sector trends and practices.

As ZABC we will also strive to create an internationally connected astute community of practitioners for exchange, collaboration and co-creation as well as spearhead the sustainability agenda and equip practitioners with relevant trends in the fast moving corporate affairs role, in order for the communications function to transform businesses.

ZABC will officially be launched on October 3^rd, 2023 at the Venue in Harare. The launch will be attended by business executives, Public relations practitioners and government officials.

We will avail more details on the launch but today we wish to inform you on the pending birth of a game changer in the Communications industry.