Written By: Andrew Tawodzera

It costs many times more to acquire an new customer than to retain an existing one. However not all customer are created equal. Some require more attention that others, some need guidance from time to time and some simply do not wish to be disturbed.

By gaining insights to needs, preferences, and behaviour, customer journeys can be optimised at critical touch points

Consistently delivering positive experiences establishes relationships. Strong relationships help build loyalty and drive GROWTH

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