In a world where women in marketing continuously navigate the complexities of the industry, it’s essential to carve out moments of camaraderie, empowerment, and support. On the 16th of March 2024, Women in Marketing hosted their annual wellness and fun day event at the picturesque Old Hararians Sports Club. More than just a gathering, this event served as a beacon of solidarity, aiming to raise funds for a noble cause – providing menstrual wear to those in need. Let’s delve into the highlights of this uplifting day, filled with laughter, fitness, and a shared commitment to making a difference.

The event kicked off with high energy and enthusiasm as participants engaged in invigorating Zumba sessions. Led by skilled instructors, the rhythmic beats and vibrant movements set the tone for a day centered on holistic well-being. Following the Zumba session, Couch Faith from CIMAS guided attendees through exhilarating trampoline exercises, promoting physical health and vitality.

As the day unfolded, attendees embraced the spirit of teamwork and camaraderie through a series of exhilarating team challenges. Divided into four teams – yellow, orange, blue, and white – participants enthusiastically competed in tag of war and stick challenge activities. Laughter filled the air as bonds were forged and friendships strengthened amidst friendly competition.

Beyond the festivities, the event served a greater purpose of raising funds to support access to menstrual wear for those in need. The highlight of the day was the annual “Fill the Bin with Pads” challenge, symbolizing a collective effort to alleviate the financial burden of menstrual hygiene products. With unwavering determination, participants rallied together, ultimately collecting an impressive total of 827 pads. Team Blue emerged victorious, exemplifying their commitment to the cause by raising the highest number of pads.

Amidst the festivities, attendees were honored to hear from Eugenia Five aka Dj Loop from Population Services Zimbabwe, who shared insights into a new initiative aimed at supporting women on their journey from menstruation to menopause. This powerful message resonated deeply, reaffirming the importance of initiatives that champion women’s health and well-being at every stage of life.

Population Services Zimbabwe Marketing Director, Yeukai Mugabe, expressed excitement about the partnership with MAZ – WIM, now in its third year. She emphasized the fulfillment derived from bringing smiles to girls’ faces through the “Donate a Pad Wellness Campaign,” which aims to support those unable to afford sanitary wear. Mugabe highlighted Population Services Zimbabwe’s commitment to women’s health with their “#ForEveryStageofWoman” campaign, offering assurance, support, and care throughout a woman’s life journey, from menstruation to menopause.

She encouraged individuals to seek support through their clinics and call center for any sexual reproductive health-related issues, including consultations with doctors or nurses, family planning, cervical cancer screening, STI management, menstrual disorders, fertility, or menopausal disorders.

Auxilia Dzenga Ruswa from Shelter was very excited with the initiative and the event at large as it offered more opportunities to her and her business.

“The event was filled with fun and excitement, and the morale of the ladies was very high. It was for a worthy cause. I encourage corporates and individuals to donate to the less privileged. I was very happy to be part of the event. As a corporation, the event enhanced the brand recognition of our brand, Shelter Incorporated. Additionally, my sales and marketing team received several quality leads from this gathering, and I believe our sales will increase,” said Auxilia.

As the event drew to a close, participants departed with hearts full of gratitude and a renewed sense of solidarity. Women in Marketing expressed profound appreciation to all attendees, the proud partner Population Services Zimbabwe, and our sponsors, which include Image Magic Corporate, Tollgate Motor Spares, Doctors and Nurses on Mission, whose generosity and support made the event possible. Together, they had not only fostered a sense of community but also made a tangible difference in the lives of those in need.