EFFECTIVE CORPORATE EVENT MANAGEMENT: Guide to hosting successful events
Written By: Stella Nkomo
Events have been defined by the famous economist Philip Kotler (2004) as ‘occurrences designed to communicate particular messages to target audiences’.
An event in it self is a projectwhich requires project management skills.
It can range from a virtual webinar,conference, seminar, fundraiser to a3-day Marketers Convention.
COVID 19 brought a new normal; and we saw an upsurge in virtual events.
Marketers needa creative “think-out-of-the box” mindset to helpexecute great eventsthat achieve desirable outcomes that can be measured, be they physical or virtual.
