Delta Corporation Limited has been crowned the 2024 Superbrand Overall Winner of the Year, cementing its status as Zimbabwe’s most iconic brand. The prestigious honor was announced at the Superbrand Awards Gala, held on 22 November 2024 at the Rainbow Towers Hotel under the theme “Brands Driving Positive Social Change.” The awards, powered by ZimGold and Zimswitch Technologies, recognized top-performing brands across various categories, highlighting their excellence, influence, and commitment to driving societal transformation.

MAZ Executive Secretary, Mr. Gillian Rusike, underscored the evening’s theme: “Our theme this year highlights the crucial role that brands play in shaping and driving meaningful societal impact. As leaders, businesses, and individuals, we are called upon to leverage our platforms, influence, and innovation to create lasting change that benefits communities and empowers individuals.”

The awards ceremony, attended by industry leaders, was graced by Honourable Senator Monica Mutsvangwa, Minister of Women Affairs, Community, Small and Medium Enterprises Development, who applauded the role of brands in shaping the economy and driving community development. Zabron Chilakalaka, CEO of Zimswitch Technologies, delivered a keynote address emphasizing how brands like Delta Corporation exemplify the power of business to inspire positive change in society.

Delta Corporation dominated the Top 10 business to business category, taking the first position ahead of a competitive lineup. Securing second place was Dairibord, followed by National Foods Limited in third and CBZ Bank in fourth. TelOne rounded out the top five, while Old Mutual, CABS, Nash Paints, Liquid Intelligent Technologies, and Nestlé secured the remaining top 10 spots. These brands have consistently demonstrated their ability to excel in the corporate sector, offering innovative solutions and maintaining strong market positions.

Among the Top 20 Business to business, Banc ABC was on 11th Position followed by Cimas, Cairns, ZETDC, Simbira Brands, DripTech, PPC Zimbabwe, Stanbic, and SeedCo Zimbabwe on 20th Position.

In the consumer market, the Top 10 business to consumer brands celebrated household favorites, with Econet Wireless emerging as the winner. Second place went to Proton, followed by Chicken Inn in third, Dairibord in fourth, and Coca-Cola in fifth. Other standout brands in the top 10 included Bakers Inn, EcoCash, Nyaradzo, Huletts, and ZimGold, showcasing the strength of Zimbabwe’s leading consumer-facing brands.

Positions 11 to 20 in Business to consumer category had the Nestle Cerevita, Mazoe, Carling Black Label, Castle Lager, NetOne, Innbucks, TM Pick n Pay, Chibuku Super, Vaseline, and Puredrop on 20th Position.

The Superbrand celebrated the Sectoral Winners of the Year 2024 for their outstanding achievements across various industries. In the Banking Sector, CBZ Bank emerged as the winner, while Nyaradzo triumphed in the Funeral Assurance & Services Sector. The Health Insurance Sector was led by Cimas, and EcoCash was crowned the winner in the Money Transfer Platforms (Electronic/Physical) category. In the Internet Service Providers Sector, TelOne took the top position, while Old Mutual led the Life Assurance Sector.

TM Pick n Pay emerged as the leader in the Retail Supermarkets Sector, and Zimnat General Insurance claimed the top spot in the Short Term Insurance Sector. Econet stood out as the winner in the Telecommunications Sector, while Nemchem dominated the Detergents/Disinfection & Hygienic Solution Sector. Colcom was recognized as the leader in the Abattoirs and Butcheries Sector, and Agricura topped the Agrochemical Sector.

Seed Co Zimbabwe won in the Crop Production Agricultural Sector, Vaseline in the Beauty and Health Sector – Lotions, and Lux in the Beauty and Health Sector – Soaps. Impala Car Rental claimed the top spot in the Car Hire Sector, while Edgars was the winner in the Clothing & Fashion Sector. PPC led in the Construction Companies Sector – Cement, and Zimtile excelled in the Construction Companies Sector – Roofing.

Star FM emerged victorious in the Electronic Media (Radio) Sector, while Chicken Inn topped the Fast Foods Sector. Carling Black Label claimed the crown in the FMCG Alcoholic Beverages Sector – Lagers, and Chibuku Super excelled in the FMCG Alcoholic Beverages Sector – Sorghum Beer. Viceroy led the FMCG Distilled Alcoholic Beverages Sector, while Coca-Cola stood out in the FMCG Non-Alcoholic Beverages Sector. Pfuko was recognized in the FMCG Non-Alcoholic Brew Sector, and Mazoe dominated the FMCG Non-Alcoholic Cordials Sector.

Proton claimed the top position in both the FMCG Bakery Sector and the FMCG Confectionery and Snack Food Sector, while Rabroy led the FMCG Condiments Sector. Zimgold emerged as the winner in the FMCG Cooking Oil Sector, and Dairibord was the leader in the FMCG Dairy Sector – Ice Cream Production. Chimombe topped the FMCG Dairy Sector – Milk Production, and Mahatma stood out in the FMCG Food Grains Sector. Ricoffy was the leader in the FMCG Hot Beverages Sector, and Buttercup Margarine claimed the top spot in the FMCG Spreads Sector.

Swift emerged victorious in the Freight, Logistics and Transport Sector, while Halstead excelled in the Hardware Stores Sector. Holiday Inn was the leader in the Hotels Sector, and Zuva claimed the top position in the LPG Gas Energy Sector. Castrol led the Motor Accessories Sector, while Croco Motors triumphed in the Motor Dealership Sector. Nash Paints emerged as the winner in the Paints Sector, and Zuva Petroleum was the leader in the Petroleum Fuels Sector.

The Herald claimed the top spot in the Print Media Sector, while Safeguard excelled in the Private Security Sector. Lastly, Rawson Properties was recognized as the winner in the Real Estate Companies Sector. These brands have demonstrated excellence and leadership in their respective sectors, setting benchmarks for innovation and quality.

These exceptional brands across various sectors have truly demonstrated excellence in their respective fields, making a significant impact on the economy and society.

We would like to thank and highlight the collaborative efforts of key sponsors, including Nemchem, Image magic Corporate, Cairns Foods, MedTech Distributors, Simbisa Brands, SeedCo, Nash Paints, Lobels Bread, Tanganda Tea, Dendrairy, Kefalos, Edgars, Probrands, Delta Corporation, Esnell and Co. and media partners such as NewsDay, The Financial Gazette, Dailynews, ZBC, Askeland, Alliance Media, 3KTV, Zimpapers, and StarFM, who contributed to the event’s success. The awards process, audited by Grant Thornton and managed by Expert Research Insight, ensured transparency and credibility in recognizing Zimbabwe’s top brands.

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