In the highly competitive fast food industry, it takes more than just great tasting food to be a top performer.

Chicken Inn, a Zimbabwean chicken restaurant chain, has proven itself to be a cut above the rest, earning the title of Overall Winner in the 2023 Superbrand Awards.

The awards took place at Rainbow Towers hotel, Main Auditorium HICC on the 1st of December 2023, with the theme “Anchoring Brand Success on ESG”

The Superbrands Awards are a prestigious recognition program that honors exceptional brands across various industries.

The awards are based on a rigorous selection process that considers factors such as branding, marketing, customer loyalty, and overall performance.

Chicken Inn’s victory in the 2023 Superbrand Awards is a testament to its commitment to excellence and its ability to consistently deliver high-quality products and services.

Chicken Inn emerged as the overall winner of the Superbrand Awards 2023 due to its exceptional performance across multiple categories.

The brand’s success in the brand-to-consumer category, where it secured the top position, reflects its strong connection and resonance with consumers.

This indicates that Chicken Inn has effectively established itself as a preferred choice among consumers, surpassing other renowned brands such as Econet, Proton, Coca Cola, and Mazoe.

Furthermore, Chicken Inn’s victory in the fast food category, where it outperformed competitors like KFC and Chicken Slice, underscores its dominance and popularity within the fast food industry.

The brand’s ability to capture the top spot in this highly competitive sector demonstrates its strong market presence and appeal to consumers seeking fast and convenient dining options.

In addition, Chicken Inn’s recognition in the business-to-business category further solidifies its position as a leading brand.

On 6th position was Nyaradzo Funeral Services, followed by Zimgold, OK Zimbabwe on 8th position, Netone and Vaseline on 10th position.

Among the Top 20 Business to Consumer, Bakers Inn was on 11th Position followed by Chibuku Super, EcoCash, Carling Black Label, Mukuru, Huletts, Puredrop, Red Seal, Cerevita and Pepsi on 20th Position.

In the Business to business category, the winner was Delta Corporation, followed by CBZ Bank, Simbisa Brands, National Foods and Dairibord on fifth position.

On 6th position was Telone, and Nash Paints on 7th position. The last three in this category were PPC on 8th position, CABS and Old Mutual on 10th position.

Positions 11 to 20 in Business to business category had the Irvine’s, Probrands Pvt Ltd, Dendairy Toyota Zimbabwe, Cimas, Swift, Colcom Foods, Seed-Co Zimbabwe, Schweppes Holdings Africa Limited, and Steward Bank in that order. 

In the Abattoirs and Butcheries sector, Texas Meats was honoured for its dedication to ESG on 3^rd position, with Colcom occupying 2^nd position and Irvines leading the category on 1^st position.

Irvine’s emerged as the winner in this category, demonstrating excellence in ESG practices within the sector.

Recognizing brands within the Agro Chemical sector for their ESG achievements, the awards highlighted 3^rd position scooped by Superfert, and ZFC Limited on 2^nd position. Agricura was acknowledged as the leading brand in the Agro Chemical sector for its sustainable practices and contributions to ESG goals.

The Banking Sector witnessed commendable performances with Steward Bank on 3^rd position, CABS on 2^nd Position, CBZ Bank leading the category on 1^st position.

In recognition of sustainable practices within the Beauty and Health sector, Jade was on 3^rd position, Geisha on 2^nd position and Vaseline on 1^st first position.

The Car Hire sector recognized brands that excelled in integrating ESG considerations into their operations were Legacy on 3^rd position, AVIS on 2^nd position and Impala on 1^st position.

Celebrating sustainable practices within the Clothing & Fashion sector, the awards honored Truworths taking 3^rd position, Jet on 2^nd position and Edgars as the winner.

In the construction sector, Beta Bricks took home the 3^rd position award, while Zimtile emerged as the winner.

In the print media sector, The Sunday Mail took 2^nd position, while The Herald emerged as the winner.

In the detergents and disinfection solutions sector, Multiklean took 2^nd position, while Nemchem, the sectoral certificates sponsor, emerged as the winner.

In the freight, logistics and transport sector, DHL took 2^nd position, while Fedex emerged as the winner.

Looking in to the health insurance sector, Fidelity Life Medical Aid Society took 2^nd position, while First Mutual Health emerged as the winner.

In the hotel sector, Cresta Hotels was on 2^nd position, while Rainbow Towers emerged as the winner.

The following brands were awarded for excellent commitment to ESG practices Econet Delta, Nedbank, Zimplats, Schweppes.

The Superbrand Adjudication process chairperson commented on the shift of the Superbrand winners in the past years from Telecommunication to Fast food as the winner.

“In the past, Telecommunication was the undisputed Superbrand winner in the industry, but this year, Fast Foods, specifically Chicken Inn, has emerged as the overall winner. This shift was caused by their continued increase of their distribution network that has contributed to their brand visibility.

We would like to thank all our sponsors Premier Gifts, Image magic, Chicken Inn,Irvines,Esnell,Arenel, ZiFm stereo ,Fincial gazette, The Herald,Zimbabwe Independent, 3kTv,Dailynews,CIMAS,Nemchem, Hullets, Probrands, Alliance media, ZTN Prime, Star fm , Askeland, Simbisa brands, Hinnposs, Tanganda, Delta Corparation, Truworths,PPCand Zimpapers and our partners Zimgold and Zimswitch for making this event a memorable experience.

Also not forgetting our Research Partner Expert Research Insight and research auditor Grant Thornton for making sure our Superbrand process is up to standard.

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