A quick re-cap:

In Part 1 of this article we laid down the fundamental issues concerning brand voice, tone and personality.

What is a brand’s voice?

Brand voice is the words and language that you use to speak with your audience, while brand personality is the human characteristics, qualities and traits you attach to your brand to make it more charismatic and engaging to your target audience.

What is brand tone?

A brand’s tone is the way you speak, it’s the attitude with which you convey your brand’s values and beliefs.

A brand’s voice or personality determines what it says, while tone of voice determines how it says it. Brand tone is the emotional chord or the emotion behind the voice. It helps a brand to connect with its audience or customers, thereby building relationships with them.

A unique brand with a strong personality that doesn’t blend in or that won’t be drowned in the tonnes of content being churned out literally every minute online is the key to visibility in the battle of brands in an overcrowded digital space.

The traits and characteristics of a brand’s personality serve as a differentiator, setting it apart from the rest, and enabling it therefore to connect on a personal or even emotional level with its customers. 

How to develop your own brand voice?

Creating the most ideal or best personality for your brand is crucial in order to avoid having an assortment of voices and tones in your marketing messages across various platforms. Giving your brand a personality entails determining how you want your brand to be known and what it is you want to be known for.

To get started on this journey, ask yourself what type of relationship you would want to have with your customers. You ought to be able to describe your brand in at least 3-5 words.