It was indeed a great marketing week!

The Marketing Week is growing bigger each year with a growing audience from marketers and related professionals.

Launched in 2022, the Marketers Week is set to become one of the key features on the Marketers’ calendar incorporating all related professionals ; sales , customer experience , digital marketing , public relations.

This year, the Marketing Week ran from 24 to 28 July, 2023 under the theme ‘Marketing: The engine for Business Transformation’.

MAZ Executive Secretary, Gillian Rusike said the Marketing Week was very important on the Marketers’ calendar to commemorate the profession.

“This is a platform that we say as marketing professionals we need to celebrate the gains that we have amassed through implementing proper marketing in our organisations.

Since the time we have been in existence as MAZ there are a lot of success stories that we have scores as marketing professionals even in the industry and economy because marketing is the engine for business transformation which is the theme that we are running with this week,” said Rusike.

Rusike said organisations need to move with the times to stay afloat.

“We are saying organisations need to adopt marketing for the transformation, growth and development of business and we feel that marketing is at the core of the transformation that we are talking about,” he said.

He said since the Covid 19 pandemic, technology has been an enabler of doing business for marketers.

Corporate members joined in the commemorations by bring their teardrops and banners at the MAZ offices.

The country’s top brands were represented and the teardrops were conspicuous along Prince Edward road and passer-bys stopped to ask what the event was about.

The commemorations began on Monday with a Webinar on the evolution of the Progression of Marketing in Zimbabwe- Then and Now.

Speakers for this were Andrew Tawodzera, Marketing and Corporate Communications Executive AFC Commercial Bank, Priscilla Sadomba, Head of Change Management , Xarani (Pvt Ltd) and Bhekimpilo Ntini the Group Marketing Manager for Cimas Medical Aid Society.

They spoke on how marketing has evolved in Zimbabwe.

“To understand the evolution of marketing channels over time, one has to understand the change in the consumer or customer. Ultimately Marketing is about understanding designing communicating and delivering value to your customer,” said Sadomba.

She highlighted that over the last decade or so, marketing has been transformed in ways that marketers in the 20th century could not have imagined.

“What has changed are the tools that companies use to create value. Now customers get detailed product information from both company and other customers. The consumer is now more intelligent and well informed,” said Sadomba.

In his presentation focusing on Ntini highlighted factors affecting the implementation of digital marketing strategies among them limited internet access, low digital literacy, limited payment options and limited infrastructure.

He further highlighted that for businesses to overcome the challenges they have to repurpose international content, create original content and build partnerships.

“However, it’s important to note that creating effective digital marketing campaigns requires careful planning and a deep understanding of local audiences,” said Ntini.

Andrew Tawodzera added that failing to adapt in a changing world has led to the collapse of many businesses globally.

“It costs many more times to acquire a new customer than to retain an existing one. However not all customers are created equal. Some require more attention than others. Some need guidance from time and some simply do not wish to be disturbed,” said Tawodzera.

He added: “Journey mapping is one of the important factors in creating an emotional customer connection.  Define vision and culture. Empower customer facing staff. Use internal ambassadors”.

On Tuesday, Digital Marketing was the topic of the day with speakers presenting on emerging Technologies and Impact on Marketing.

Speakers for this session were Taffy Gotora, Head of Digital at Barker McCormacOgilvy and Mather, Liquid Intelligent Technologies Digital, Marketing Manager, Arthur Suwali, and Tinovimbanashe Hove who is an Advertising Practitioner.

The trio shared on emerging technologies and strategies of how to make them work for the local businesses.

“AI technologies have revolutionised the marketing landscape. In 2023, AI powered tools and Chatbots have become more prevalent, allowing business to deliver personalised customer experiences at scale,” said Gotora.

Suwali shared on prompt engineering and how to create a content calendar using Generative AI.

“Prompt engineering is the strategic use of language that takes you from input to usable output. Like programming but the difference is one using words instead of using programming language,” said Suwali.

Hove shared on proximity marketing which he said is a tactic that allows brands to target potential customers with advertising content based on their current location.

“Proximity marketing allows marketers to create a personalised experience for customers enhancing their overall customer experience,” said Hove.

On Wednesday the focus was on Sales in a Turbulent Environment. Presenters, Edmore Munyanyi Regional Business Development Manager, SADC and Conchita Veermak, Business Consultant

Munyanyi shared on the causes of a turbulent sales environment citing them as external and internal.

“In external causes, the firm has limited direct control. The causes could be changes in consumer tastes and preferences, emergence of new entrant or competitor in the market or rapid technological changes and globalisation and lastly unforeseen circumstances,” said Munyanyi.

And internal causes could be rapid product innovation and employee and talent capabilities.

He cited panning and trend analysis as some of the challenges resulting from a turbulent sales environment.

Vermaak shared on strategies to circumvent the challenges in a corporate setting among them customer relationship management, pricing strategies and stop strategy.

“Stop selling for a specified time. Watch the market and push to reduce the product that is already on the market,” she said.

On Thursday, PR gurus , Arthur Choga , PR Communications and Brands Manager at Premier Service Holding Company ;  Lloyd Gumbo Public Relations Manager and Firstme Vitori, PR and Communications Manager , Civil Aviation Authority of Zimbabwe shared on Managing Corporate Affairs in the Era of Social Media.

The Webinar on Customer Experience Measuring Customer Experience Success capped the week long learning sessions on Friday.

Presenters for this session were Patricia Chigwa-Mutumha, CX Manager at Nicoz Diamond Insurance, Tich Gandanhamo, CX Head, Ecobank and Sharon Tapesa, Contact Centre Manager at Nedbank Zimbabwe Limited.

Tapesa highlighted the key metrics for measuring CX success, among them, the net promoter score. Customer satisfaction etc. 

She highlights that the choice of metrics varies according to organisations or industry.

“Select appropriate metrics for your organization. Use metrics that align with organizational goals, monitor key metrics and analyse trends. Use the data to improve customer experience,” said Tapesa.

Mutumha shared Measuring CX success. She highlights that corporates have taken a deliberate step to measure CX success.

She added on how to create a great customer experience one has to understand the customer needs, define the customer journey, use tech to enhance experience and personalise the experience.

Gandanhamo shared on formulas to measure CX success.

Various provincial activities concluded the packed Marketing Week.

In Harare, marketers were treated to a Marketers Braai /Karaoke Friday, In Mutare the professionals gathered at the Manica SkyView Conference for the Marketers Seed Networking Cocktail and in Bulawayo for the

In Mutare, over 50 guests they kicked off with the speed networking cocktail where members had the opportunity to network and share on their businesses.

In Bulawayo, a Public Lecture was held at Bulawayo Polytechnic with a presentation on the Topic Grooming for Work.

On Friday, Marketers in Harare rounded off the Marketing Week with a Braai/Karaoke session.

The Karaoke session was attended by almost 100 people who took time to network and sing along to their favourite jams while they enjoyed the braai.

Ladies continue to dominate the Marketers Association of Zimbabwe Charity Golf Day as they have won the Agrippa Mugwagwa Trophy in three consecutive years.

This year, Nolwandle Sachikonye was announced as the overall winner of the prestigious trophy taking over from last year’s winner, Christabel Washaya.

Washaya took over from Pride Zerera who was the overall winner in 2019. 

The MAZ Charity Golf is in its 7th year running this year and it has continued to grow every year.

Speaking after the prize giving ceremony, ceremony Sachikonye who was the overall winner with 45 points said she was excited and looked forward to many other games and events.

“I started playing golf last year in October and since then I have not looked back. I love playing golf. I was very happy to be part of the event and winning. I am looking forward to many other games and events.

 “I joined the MAZ Charity golf because I wanted to support MAZ and meet new people since I am still new in the game. I am looking forward to many other games and events,” she said.

The key drive behind this event was to encourage marketers to use the platform to network and also contribute to charity.

This year`s fundraising objective was; ‘Roofing, plastering and painting of Masasa Clinic in Buhera District.’

The Charity Golf day is organised by the MAZ Charity Foundation, an arm of Marketers Association of Zimbabwe with assistance from the Marketers Golf Society.

The tournament Charity Golf day attracted new golf players from various corporates and also individual golf players who came through to support the cause.

The Charity Golf Day also gave company representatives an opportunity to interact and market their works to other corporates. The event provided opportunities for sponsors and gave them a chance to gain greater brand visibility and gain exposure.  

Various corporates who sponsored the Charity mounted their banners and gazebos at the Club.

Mr Agrippa Mugwagwa who is a former MAZ president as well as the founder of the Annual Charity golf tournament really appreciated how the initiative started with a few people but has grown into a big platform for marketers to meet and network.

“The MAZ charity golf platform is a platform that indeed we started 7 years ago and as a passionate golfer myself I did find it amiss that our marketing community was not visible and activities in the golf space which is a very powerful networking platform”.

He went on to explain gratifying it is to see the growth that has happened on the MAZ charity golf from the time they started.

“We had our first game with 80 players which was not bad for a first shot and it has grown over the years and impacting in communities,” said Mugwagwa.

MAZ Executive Secretary Gillian Rusike in his speech thanked Mr Agrippa Mugwagwa for introducing golf to marketers.

“You know we started introducing some golf lessons for marketers who wanted to play golf and thank God, a team of other marketers saw it fit to start what they are calling Marketers Golf Society MGS and they are more of our cousin brother as we work together and they are here supporting this cause. Thank you MGS,” said Rusike.

He extended his gratitude to everyone who made it to the tournament, participated and sponsored.

“Your presence has gone a very long way because you have managed to impact through the organisations that you represent or even through yourselves so once again colleagues allow me to clap hands for making it to this annual golf charity” he said .

The MAZ grand prize, a floating trophy named after Agrippa Mugwagwa was won by Nolwandle Sachikonye as the overall winner 

Other ladies who won prizes are, P Zerere, M Ruwizhi, N Muchokwinjo , C Washaya and L Ncube.

L Ncube won the ladies nearest to pin hole 16 and longest drive hole 1. Nelia Muchokwinjo won the longest drive ladies hole 18.

For men, G Machai had the highest points with 43 points followed by Shamba on second position, Munyonga was on third position with 39 points.

Jacha and Nzwere completed the top 5 for the men’s section.

The event was a success thanks to all our sponsors’ prize, apparel, hole, giveaway sponsors as well as the teams that came through. These include Proton, Cairns, Lobels, Premier Corporate Gifts, Delta Beverages, Nyaradzo, Deridon, African Sun, Telone, Zimnat, and PPC among others.

Marketers positively answered the call to assist in the construction of the Masasa Clinic with over 30 teams participating in the annual Marketers Association of Zimbabwe Charity Golf day held on July 21, 2023.

The teams drawn from various corporates took part in the in the 7th Charity Golf tournament held at the ZRP Golf Club.

This year’s theme focused on ‘Roofing, plastering and painting’ of Masasa Clinic in Buhera district.

For this year’s edition, MAZ decided to shift its focus to the health sector targeting Manicaland province to assist in the construction of Masasa Clinic in Buhera.

Proceeds from the golf tournament will go towards the refurbishment of this clinic in a bid to make a difference to the people in Buhera area.

Speaking at the Cocktail after the golf tournament , Masasa Clinic representative Sam Matema highlighted the need at the rural clinic which serves a community of over 14 000.

“Masasa clinic is in Buhera Central taking care of 14 000 people. Just by way of back ground there are only seven 7 health centres in the entire Buhera constituency which is made up of 4 constituencies

“Masasa clinic has a catchment area covering 40 villages. There are only two nurses at the clinic and they are supposed to be having 8 so its operating at 25% capacity and one of the reasons why there are only two nurses is that there is no accommodation explaining why there is need for us to come together as a collective and provide staff accommodation for the nurses,” said Matema,

Matema thanked the golfers for supporting the cause.

 “Thank you very much for your support and contributions and show of love. I can only hope we continue that we continue walking this journey together,” he said.

MAZ Executive Secretary, Gillian Rusike said the Charity Golf day has continued to grow and impact various communities every year since its launch seven years ago.

“Your presence has gone a very long way because you have managed to impact through the organisations that you represent or even through yourselves so once again colleagues allow me to clap hands for making it to this annual golf charity.

He paid tribute and appreciated MAZ former president, Agrippa Mugwagwa who initiated the Charity golf tournament.

He also acknowledged the Marketers Golf Society which works with MAZ in planning the Charity Golf tournament.

“You know we started introducing some golf lessons for marketers who wanted to play golf and thank God, a team of other marketers saw it fit to start what they are calling Marketers Golf Society MGS and they are more of our cousin brother as we work together and they are here supporting this cause. Thank you MGS,” said Rusike.

MAZ Charity golf founder, Agrippa Mugwagwa said he was impressed with the growth of the Charity golf tournament over the years.

“The MAZ charity golf platform is a platform that indeed we started 7 years ago and as a passionate golfer myself I did find it amiss that our marketing community was not visible and activities in the golf space which is a very powerful networking platform”.

“It is really gratifying to see the growth that has happened on the MAZ charity golf from the time we started. We had our first game with 80 players which was not bad for a first shot and it has grown over the years and impacting in communities,” said Mugwagwa.

He challenged marketers to take up golf as it is also a platform to network and build business relations.

“To be honest, business is about relationships you can phone all you want do as many lunches you can but the quality of relationships you create on the golf course is unassignable and I can tell you I have made so many friends and I have been able to open many doors that I think I wouldn’t have been able to open it if it wasn’t for this platform and I’m   grateful for that.

Today I want to encourage you marketers and those that are not playing golf to try and take up golf. Thank you so much for supporting MAZ,” said Mugwagwa.

One of the sponsors of the Charity golf tournament, Cairns Foods Limited Marketing manager, Mutsai Mukungatu shared about her brands’ products.

“It was such a pleasure playing golf with you today, I represent a brand that brings people together and I think bringing people together is our timeline. So keep eating Cairns food products enjoy them giving us feedback let’s keep getting together as marketers and consumers let’s keep give us feedback and inspiring each other,” said Mukungatu.

MAZ Head Operations and Marketing, Enia Zimunya thanked all sponsors who made the day a success.

“I want to thank our sponsors, quite a number of them, our apparel sponsors, price sponsors, hole sponsors, giveaway sponsors and everyone who came through with all this support and we are so happy that we are able to reach our objectives of the Masasa Clinic. We really thank you and are grateful for your continued support,” said Zimunya.

Last year’s Charity Golf was held under theme ‘Rescue a teen from substance abuse’ and the Association partnered with Teen Rescue Mission, a non-profit organisation based in Chitungwiza.

Teen Rescue mission sought assistance for the construction of a fowl run to assist the youths in the area by equipping them with self-help projects in order for them to stay away from drugs.

MAZ has since handed over the fowl run to Teen Rescue Mission.

Marketers Tee Off A Worthy Cause

The Marketers Association of Zimbabwe, (MAZ) will be  hosting the seventh edition of the MAZ Charity Golf, on  Friday 21 July, 2023 at the ZRP Golf Club. 

The key drive behind this event is to encourage marketers to  use the platform to network and also contribute to charity. 

This year`s fundraising objective is; ‘Roofing, plastering and  painting of Masasa Clinic in Buhera District.’ 

MAZ Head Marketing and Operations, Mrs Enia Zimunya  highlighted that the Charity golf day is a corporate social  responsibility initiative that involves marketers.  

“As MAZ this year we decided to shift to the health sector  targeting Manicaland province where we want to assist in the  construction of Masasa Clinic in Buhera. 

“Proceeds from the gold tournament will go towards the  refurbishment of this clinic in a bid to make a difference to  the people in Buhera area,” said Mrs Zimunya. 

Masasa clinic has a catchment area covering 40 villages. 

The staff compliment at full capacity is 8 nurses but is  currently operating at 25% capacity with only 2 nurses  occasioned by shortage of staff accommodation. 

“Therefore our target is to raise funds for roofing, plastering  and painting of Masasa clinic from the Charity Golf day. We  are therefore inviting golfers and corporate teams to come  and join us fulfil this obligation by playing with us on the 21st of July,” said Zimunya. 

She said registration for the Charity Golf day is still on-going. 

MAZ is working in conjuction with the Marketers Golf Society  for Charity Golf Day. 

The inaugural MAZ Charity Golf day was held on 4 August  2017 and since then the Association has not looked back, making it an annual event. 

The Charity initiatives are rotated in provinces annually. 

The Association has over the years been involved in different  corporate social responsibility initiatives through the MAZ  Charity Golf tournament. 

MAZ through the ‘donate a shoe’ campaign donated 300  pairs of shoes to Chokera Primary School in Masvingo in 2018  and Mathew Rusike Children’s Home where over 300 pairs of  shoes were donated in 2019. 

In 2020, MAZ donated sunscreen lotions worth thousands of  dollars to the Albino Association of Zimbabwe after hosting  charity golf day under the theme ‘donate a hat campaign’. 

The initial plan was to raise funds to purchase 10 000 sun  hats for people with Albinism but the cause was then  changed to buy sunscreen lotions as they were very  expensive and a basic need for them. 

In 2021, the Charity Golf day was held under theme ‘Prison  Campaign’ an initiative that sought to raise funds to purchase  toiletries and blankets for prison inmates in Mashonaland  West province. 

The donation of blankets, groceries and toiletries was handed  over to Chinhoyi prison after the tournament. 

Last year’s Charity Golf was held under theme ‘Rescue a teen  from substance abuse’ and the Association partnered with  Teen Rescue Mission, a non-profit organisation based in  Chitungwiza. 

Teen Rescue mission sought assistance for the construction  of a fowl run to assist the youths in the area by equipping  them with self-help projects in order for them to stay away  from drugs. 

MAZ has since handed over the fowl run to Teen Rescue  Mission.

Women in Marketing, an arm of Marketers Association of Zimbabwe has donated sanitary wear to about 500 pupils at Jonasi Secondary School and to the Teen Rescue Mission all from Seke in Chitungwiza Harare.

The sanitary pads were raised mainly through a fitness and wellness Fun Day organised by the WIM in March during Women’s Month and some were donated by the Population Services Zimbabwe (PSZ).

The sanitary wear was handed over to pupils at Jonasi Secondary School from Form 1 to A’level by the WIM in conjuction with MAZ.

In a speech at the handover ceremony, MAZ Head Marketing and Operations, Enia Zimunya encouraged the girl child to focus on their academic.

“As Marketers Association of Zimbabwe and Women in Marketing we are saying girls should not be absent from school because they are on their period. 

Because we want a girl who is empowered and educated can excel so we don’t want you to miss school, “said Zimunya.

Zimunya encouraged the pupils to also consider taking up Marketing as a career of choice. 

Zimunya thanked corporates that supported the ‘Donate a pad campaign’ namely Image Magic Corporate , Turbo Baby wear , Proton , Dandemutande , ZimPure and Population Services Zimbabwe.

PSZ Demand Generation Officer Eugenia Five taught the girls the importance of menstrual hygiene.

She shared on various types of sanitary wear, one can use during their menstrual cycle these include, the menstrual cup , re-usable sanitary pads and disposable pads.

She also encouraged the use of re-usable sanitary pads which were more cost effective. 

““We don’t want girls to miss school because they do not have sanitary wear hence we also encourage you to get re-usable sanitary pads if you cannot afford the disposable ones every month,” said Five.

During the engagement the pupils highlighted some of the challenges they face when they are on their menstrual cycle.

Some of them revealed that they did not use appropriate sanitary wear due to lack of money to buy and used alternative material available at home.

The school’s head girl thanked MAZ and PSZ for the kind gesture which she said was very much appreciated.

The remaining pads were handed over to Teen Rescue Mission, a non-profit organisation based in Seke, Chitungwiza.

The organisation works with underprivileged youths in the area and is working on the fight against the drug and substance abuse scourge.

Last year, the Women in marketing desk donated over 3 000 sanitary pads Chagugudza Primary School in Domboshava and Tsanganzuru Secondary School in Rusape.

In 2021, the CSR arm of WIM took their first initiative to Chingwere Primary School and donated pads to the young girls.

According to the study by SNV Zimbabwe, 72% of menstruating school girls do not use sanitary products simply because they cannot afford them.

The study further established that 62% of school girls are forced to miss school every month due to a lack of sanitary wear.

The lack of sanitary products results in alternative dangerous methods to manage the flow such as the use of rags, cardboard, tissues, newspapers, leaves and cow dung amongst others.

While 96 percent of girls in urban areas and 89 percent in rural areas reported using disposable sanitary materials, there are no containers for disposing used materials, and no supplies for cleaning after toilet use.

Often, the facilities are not accessible to girls with disabilities. Seventy-seven percent of girls from both rural and urban schools reported not having access to private and lockable compartments to change at school.

‘Career development critical for all professionals’ 

Marketers and related professionals have been challenged to constantly upskill as career development is very critical to be able to n the every dynamic business landscape, a MAZ board member has said.

Speaking at a graduation ceremony for Digital Marketers, ZimChartered Marketers, Guest Speaker and MAZ board member, Lawrence Kupika highlighted the importance of career growth 

“Today’s dynamic world requires agility and hands on people. The recent years have shown us that there is more need for soft skills and frequent upskilling.

“A person’s career growth is a critical part of their life. Employees must constantly improve their skills and competencies to satisfy current demands,” said Kupika.

He said today’s employer is looking for a versatile employee who is able to multi-task and get the job done.

The graduation ceremony was for three intakes for the Certificate in Digital Marketing program; August 2022 online, October 2022 online and January 2022 physical class as well as the 2022 ZimChartered Marketer class.

Kupika said Digital Marketing was now a full time job and it had opportunities in the marketing as business.

“The Digital Marketing program is a practical program and I encourage you to use the skills you have acquired and not shelve the certificate. There are so many opportunities that lie ahead of you. 

Digital Marketing is now a full time profession and there are so many organisations and SMEs that require the services of Digital Marketers,” he said.

Kupika highlighted that MAZ had introduced a number of new programs that are in line with the current demands on the job market. 

Among them are Event Management Program, Certificate in Customer Experience Management and National certificate in Sales and Marketing. 

“We have also introduced a Diploma in Digital Marketing with the Harare Institute of Technology conjunction with the Harare Institute of Technology. This is a one year program and I implore those that have just graduated with a certificate in Digital Marketing to consider taking up this program,” said Kupika.

Turning to the ZimChartered graduates, Kupika commended them for taking up the program.

 “To the ZimChartered Marketers graduating today, I would like to commend you for taking this program with MAZ. The ZimChartered Marketer status is a prestigious status as earlier alluded by Mr Rusike. You are the crème de la crème in terms of marketing in this country,” said Kupika

He implored the ZimChartered Marketers to take up consultancy as they had been adequately trained through SME mentorship.

“As Chartered marketers do not be afraid to step out into consultancy. This program has fortified you with the requisite knowledge that can see you becoming some of the best consultants around. By being able to mentor SMEs, you proved beyond doubt that you can be able to mentor and venture into consultancy,” said Kupika.

In his welcome remarks at the graduation ceremony, MAZ Executive Secretary, Gillian Rusike encouraged marketers to make a mark in their organisations using the knowledge and skills

“It is only those that make a mark that can live up to today’s market demands.

I implore you to utilise all the knowledge and skills in your day to day business and make a difference in your various organisations,” said Rusike.

He pointed MAZ’s vision is to be the champion of marketing excellence across Zimbabwe and Southern Africa.

“To achieve this we want to make sure that all marketers are well equipped with knowledge,” said Rusike.

Giving a testimonial at the graduation ceremony, one of the Digital Marketing students, Takudzwa Raymond Mandireva highlighted that how the Digital marketing program had impacted in day to day duties at work.

“This program has taken me to a place where I can put together a Strategic digital Marketing plan that has an impact on brand visibilty for many brands that I represent and deliver a positive return on investment for all the marketing efforts that my organisation is putting in.

It is the practical based approach that is being used in this program that allows you to build websites, optimise search engines. I am actually running campaigns with mail chimp and draft strategic digital Marketing plans,” said Mandireva.

He added: “In short the course has managed to polish me into a polished diamond and I can go out there and make impact in the Digital Marketing fraternity”.

Robert Mukarakate commended the Digital Marketing facilitators for a job well done and encouraged fellow graduates to utilise the skills they had acquired. 

“MAZ has equipped us with the knowledge wisely necessary. The world is full of challenges but there are vast opportunities that we can take advantage of.

We have the power to make a difference to shape the future to create a better world for all of us .Remember success is not just about achieving our goals but to make a positive impact in the world around us and let us be the change that we want to see,” said Mukarakate

MAZ Training Manager, Felix Mambondiani shared on the recently launched Business Institute is made up of 3 Strategic Business Units namely MAZ Institute of Digital Practitioners , MAZ Institute of Customer Experience Practitioners and MAZ Institute of Sales Professionals.

“We have the Business Institute that has three affiliations, the Digital Practitioners, Customer Experience Practitioners and Customer Experience practitioners. We encourage everyone who is graduation today to participate in the MAZ Digital Institute, sign up for membership and be actively involved,” said Mambondiani.

In attendance at the graduation ceremony was the MAZ Head Academics, Godfrey Dube and guests who accompanied the graduates.

He added that the Business Institute was also offering short courses and workshops for both individuals and corporates.

For more information on training programs contact

Changing trends in the business landscape are calling for marketers to continuously upskill in order to remain relevant in the profession.

From ever changing and emerging technologies to more demanding customer tastes and preferences , every marketer should be abreast with both in order to give memorable customer experience,

Against that background, Marketers Association of Zimbabwe continues to champion professional and career development for marketers and related professionals through the Annual Continuous Professional Development Master Class (Winter School).

There is continuous refinement and additions to the Master Classes every year as MAZ strives to keep its members in the marketing, sales, digital, customer service, public relations, branding industry up to date with the latest trends and development in their respective fields.

This year, MAZ is introducing the Customer Experience Master Class whose target audience are customer service personnel, contact centre staff, front office staff or customer experience managers contact centre managers and public relations executives.

The Annual Continuous Professional Development Master Class 2023 (Winter School) will be held at the Troutbeck Resort in Nyanga from 04 – 07 July 2023.

The Master class will target Marketing, Sales, Digital, PR and Customer Experience Practitioners.

Classes will be conducted by local and international professionals with vast experience in each of the professions listed.

The three day Winter School will see participants attending four
classes running concurrently.

Class A is for the Marketing Practitioner Status.
The target audience for this class is qualified marketing personnel, Public Relations Executives, Customer service personnel and Digital Marketers.

Among the topics to be covered in this class are;

Class B -the Sales Practitioner Status whose target audience is sales personnel, Business development, Sales managers and key account executives. The Sales person has not been spared the demands of a changing landscape.

Topics to be covered include;

Class C -newly introduced Customer Experience Practitioner Status whose target audience is customer service personnel, contact centre staff, front office staff or customer experience managers and contact centre managers, public relations executives.

Class D- Continuous Professional Development Master Class

This class is targeted at among others senior managers, marketing managers, Digital Managers, existing marketing practitioners, public relations personnel, customer service personnel, product development and research personnel, among others.

MAZ therefore invites corporates and individuals to attend the Master Class of their choice where they will be accorded a Practitioner Status. These Statuses will be awarded to candidates who will have undergone a 3 day training in the respective field, and met the requirements of a Strategy Case Study Assignment.

To qualify for this status, a candidate should have a marketing, sales, CX, PR or any other related qualification from a recognized institution and practising in the same field.

Regional and local speakers with practical experiences always make up the MAZ ACPD Master Class Line up.

Among the key speakers are; Matongo Matamwandi , Carol White, Carol Tagwirei ,Agrippa Mugwagwa , Izithembisozenkosi Ndlovu, Elliot Shonhiwa , Joel Gombera , Michael Beavan, Gilbert Tsongorera, Patricia Mutyavaviri and Caroline Tagwirei among others.

Matongo is an award-winning Marketer, having won both the Marketing Personality of the year and the President’s Marketing award and served as a Brand Ambassador for Africa Continental Free Trade Area (ACFTA). He is Chartered Marketer, Economic development Expert, Entrepreneur, Business Strategist and An Academician with specialisation in Branding and Consumer Psychology.

Michael Beavan is a Marketing and Management Science Programme coordinator. Lecturer Business Management at IMM GSM SA.

Izithembisozenkosi Ndlovu is a lecturer in the Department of Marketing at the National University of Science & Technology with more than 10 years’ experience in academia. Despite having taught multiple marketing related courses such as Marketing Research, Professional Selling, Sales & Key Account Management and Digital Marketing, my area of specialisation lies in Digital Marketing.

Carol White is a Team Transformation strategist – freelance consultant – writing – sales and marketing – Customer Experience mapping expert.

Caroline Tagwirei is the Director and Senior Consultant of Ampelos International Consultancy Pvt Ltd. She is an international expert with 23 years of multidisciplinary experience in conducting research & development, training, and consultancy services in sustainable environmental management. Caroline is a Board member of the Marketers Association of Zimbabwe and sits in the ESG, Ethics and Legal Committee. She is the Chairperson of the Climate and Air Emissions Technical Committee of the Business Council for Sustainable Development Zimbabwe. She is also a member of the International Association for Impact Assessment and the Environmental Professional Council of Zimbabwe

Elliot Shonhiwa is the Group Operations Manager with the Tsapo Group of Companies, with a role to oversee the performance of 14 SBU’s. A self-driven & results oriented business leader and a Business Development Expert & renowned team builder. Tsapo is a regional player with an extensive footprint in the SADC region.

Agrippa Mugwagwa is the Managing Director of Xarani, the fintech arm of FBC Holdings responsible for transformation and orchestrating new digital ecosystems, models and products through emerging technologies. Agrippa is a Chartered Marketer (CIM-UK) as well member of the Institute of Bankers (Zimbabwe), holds various diplomas, a business degree and a Master of Business Leadership degree with the University of South Africa.

Joel Gombera is a Marketer, Community Developer and Communicator with over 20 years’ experience having started his career with the then Zimbank (now ZB bank-1996-2001), then proceeded to work for Intermarket before joining CBZ Holdings from 2008 to 2021 as the Senior Manager-Group Marketing. He then moved to Doves Holdings Zimbabwe where he is currently the General Manager Marketing.

Patricia Mutyavaviri is a client experience innovator and enthusiast through driving of a client centric culture and innovations in businesses. Specialising in creation of “Delivering the Pot of Gold”.

Patricia has 22 years’ experience and has gathered a wealth of experience from a broad spectrum of banking divisions which include Retail Banking, Corporate Banking, Card Service, Diaspora Banking and Mobile Money. She has facilitated successful opening of strategic units.

Gilbert Tsongorera -Ecocash Holdings Chief Commercial Manager.

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