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A member of
The Marketers Association of Zimbabwe (MAZ) is set to host its highly anticipated 2025 Business Review Conference on February 20, 2025, at the prestigious Hyatt Regency, Harare (formerly The Meikles). This event promises to bring together industry leaders, marketing professionals, and decision-makers for an in-depth discussion on the trends and challenges that will shape Zimbabwe’s business environment in 2025. With the theme “Shifting Paradigms in 2025,” the conference will explore key economic, media, advertising, and marketing landscapes, providing valuable insights for businesses looking to adapt and thrive in the coming year.
The 2025 Business Review Conference will feature a series of dynamic panel discussions on critical areas that are expected to shape the business world in 2025. It will open with a thorough analysis into the 2025 Economic Outlook, where experts will analyze the expected economic conditions, key challenges, and emerging opportunities for businesses in Zimbabwe. Following this, the 2025 Business Landscape and Marketing Responses session will examine how companies can respond to these economic shifts through innovative marketing strategies and business practices. These main sessions are designed to equip attendees with the knowledge they need to succeed in an evolving marketplace.
In addition to these major sessions, the conference will also feature specialized panel discussions on key industry topics, including the 2025 Media Landscape, 2025 Advertising Landscape, 2025 Marketing Landscape, 2025 Events and Exhibitions Landscape. Each panel will be led by experts in the respective fields, providing attendees with a deep understanding of how these sectors are expected to evolve in 2025. The insights shared during these sessions will help businesses develop strategies to navigate the shifting dynamics within the media, advertising, marketing, and events industries.
The conference will run from 08:00 Hrs to 12:30 Hrs at the Hyatt Regency, Harare. This is an excellent opportunity for professionals across various sectors to network, learn from industry leaders, and engage with the latest insights on how to stay competitive in 2025. It promises to be an invaluable event for anyone looking to understand the forces that will shape the business environment in the year ahead.
Registration for the 2025 Business Review Conference is available at $95.00 for MAZ members and $120.00 for non-members. Early registration is encouraged to ensure your place at this must-attend event.
For more information on registration and sponsorship opportunities, please contact Rudo at 0787933120 or email [email protected]. The 2025 Business Review Conference presents a unique opportunity to gain vital insights into the economic and business landscape for the year ahead. Don’t miss this chance to prepare your organization for the challenges and opportunities of 2025 and connect with industry leaders who will shape the future of business in Zimbabwe.
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At MAZ Business Institute (MAZBI), we believe in the transformative power of education to shape successful leaders. Our mission is clear: Learn here, lead anywhere. This year, we are excited to present a range of programs for 2025 Q1 that offer a chance to enhance your skills, whether you’re looking to level up in marketing, digital practices, sales, or customer experience. With both online and physical learning options, our programs are designed to fit into your busy schedule, providing the flexibility you need to pursue your career goals while balancing other commitments.
MAZBI’s Q1 Training Calendar is packed with diverse programs starting in February and March. Whether you’re looking to specialize in a specific field or deepen your expertise, these courses are tailored to equip you with the knowledge and skills necessary for success in today’s ever-evolving business landscape. Our programs cover essential areas like digital marketing, event planning, sales management, and customer experience management, giving you an edge in your career.
For marketing professionals seeking to attain the prestigious ZimChartered Marketer designation, our next intake begins March 3, 2025. This comprehensive one-year program focuses on advanced marketing principles, ethical leadership, and innovative strategies, culminating in recognition as a Chartered Marketer, the gold standard of marketing excellence.
The Advanced Marketing Leadership Program commences on March 29, 2025. Over three months, participants will learn to navigate complex business environments, lead high-performing teams, and drive impactful marketing strategies. This program is ideal for senior marketers aiming to sharpen their leadership skills and deliver exceptional value to their organizations.
MAZ Institute of Digital Practitioners (MIDP)
The Professional Certificate in Digital Marketing kicks off on February 10, 2025, with an online format that allows you to learn at your own pace. This program covers everything from SEO to social media strategy, providing the skills needed to thrive in the digital marketing world. For those interested in graphic design, we offer a Graphic Design program starting on March 4, 2025, also online, for those looking to develop their creativity and design skills. Additionally, the MAZ Diploma in Digital Marketing will also begin on March 12, 2025. This year-long program delves deeper into digital strategies, ensuring you have the expertise to lead in the digital space.
Don’t miss the Annual Digital Marketing Summit, happening on March 28-29, 2025. This event will gather digital marketing professionals from across the industry to share insights and strategies that can elevate your marketing game.
MAZ Institute of Sales Professionals (MISP)
We offer several exciting programs starting in February, these include The Professional Certificate in Retail, Sales, and Marketing Management which starts on February 27, 2025, the Professional Certificate in Digital Sales Mastery on March 3, 2025 and the Professional Certificate in Key Account Management on March 29, 2025. These three-month programs are perfect for those looking to sharpen their sales and marketing expertise and gain insights into the latest trends in the industry. We also have the Professional Certificate in Event Planning, which starts on February 4, 2025. This is an intensive two-month course designed to equip you with the skills to plan and execute successful events.
MAZ Institute of Customer Experience Practitioners (MICXP)
For professionals interested in customer service and experience, we have a range of programs that focus on delivering exceptional customer interactions. The Professional Certificate in Customer Experience Management starts on February 26, 2025, and runs for three months. This program will teach you the skills needed to manage customer experiences and drive loyalty in any organization. Another essential program, Professional Certificate in Contact Centre Management, begins on March 25, 2025, and focuses on managing high-performing contact centers. Additionally, for those seeking an in-depth understanding of customer experience, the MAZ Diploma in Customer Experience Management starts on March 27, 2025, and spans one year.
There’s no better time than now to invest in your professional development. Our 2025 Q1 programs provide you with the opportunity to gain specialized knowledge and skills that are highly valued in today’s competitive market. Whether you’re looking to grow within your current role or explore new career paths, MAZBI offers the tools and resources to help you succeed. Save the dates and take the first step toward professional development in 2025 with MAZ Business Institute.
For more details, enrolment inquiries, or further information on the Q1 programs, reach out to our dedicated team:
The 15th Annual Marketers Convention, held from October 23 to 26, 2024, at Elephant Hills Resort in Victoria Falls, marked another remarkable chapter in the Marketers Association of Zimbabwe’s (MAZ) ongoing legacy of excellence. With the theme “Disrupt to Redefine: The Future of Marketing Excellence,” this year’s convention brought together industry leaders, influencers, and professionals for an event packed with inspiration, insight, and impactful discussions.
The convention kicked off with Paul Makaya, Founder and Agency Head of Bergast House, delivering an exciting presentation on “Disruptive Innovation in Advertising: Redefining the Ad Landscape.” His session ignited thought-provoking conversations about how disruptive forces are reshaping the world of advertising and how marketers can stay ahead in an increasingly dynamic environment.
That evening, delegates experienced an unforgettable night at The Boma, enjoying a traditional Zimbabwean dinner and drum show. The cultural exchange added an enriching, memorable dimension to the event, allowing attendees to unwind and connect.
Day 2 of the 15th Annual Marketers Convention commenced with an insightful presentation by Dennis Mambure, Head of Marketing and Corporate Affairs at Absa Bank Botswana. His session on “Global Trends in Disruptive Marketing: Lessons from Leading Markets” captivated attendees as he shared key global marketing trends, offering valuable insights into how leading markets are adapting to disruptive forces. Mambure’s presentation highlighted the importance of staying ahead of trends and aligning marketing strategies with evolving global dynamics.
Following Mambure, Abraham Makamba, Executive Managed Services at Liquid Intelligent Technologies, took the stage to explore “Leveraging Generative AI for Next-Generation Business Intelligence.” His session delved into the transformative potential of generative AI in driving business innovation and enhancing marketing strategies. Delegates were introduced to cutting-edge technologies that are shaping the future of business intelligence and providing marketers with the tools to make more informed, data-driven decisions.
The official opening ceremony of the convention took place next, with MAZ President Lillian Mbayiwa delivering a powerful address. In her speech, she emphasized the pivotal role of disruption in marketing, urging attendees to embrace change and proactively redefine their strategies. She underscored MAZ’s achievements over the past year, including the continued success of the MAZ Business Institute and the upcoming collaborations with the Chartered Institute of Marketing (CIM), set to provide members with access to global expertise. Mbayiwa’s remarks set the stage for the dynamic discussions and exchanges that would follow throughout the day.
The day also featured a thought-provoking session by Mabel Mun’gomba, CEO of Belcomm Zambia Limited, who explored “The Revolving Role of the CMO: From Marketing to Business Leadership.” Mun’gomba discussed how Chief Marketing Officers (CMOs) are evolving into broader business leaders, shaping strategic decision-making processes beyond traditional marketing functions.
Eng. Kudzai C. Chikumbirike, Group Executive Head of Cybersecurity and RegTech at ZB Financial Holdings, presented on “Ethical AI and Responsive Data Usage,” addressing the growing importance of ethical considerations in AI and data usage within the marketing field. His session provided essential insights into how marketers can leverage these technologies responsibly, ensuring compliance with data protection regulations while still driving innovation.
The afternoon featured an engaging panel discussion on “Marketing and Sales in a VUCA Environment: A Look into the Zimbabwean Context.” Moderated by leading industry professionals, the panel included Maureen Chirambaguhwa, Acting Commercial Director at TelOne Zimbabwe, Andrew Tawodzera, Head of Marketing and Corporate Communications at AFC Holdings, and Irimayi Muzorewa, Marketing Director at Delta Corporation. The panelists shared valuable perspectives on how Zimbabwean marketers can navigate a Volatile, Uncertain, Complex, and Ambiguous (VUCA) environment, offering practical strategies for success.
Another significant discussion focused on “Sustainable Branding: Marketing’s Role in the ESG Revolution.” Panellists Rumbidzai Moyo, Strategic Partnerships and Private Sector Engagement Manager at CARE International in Zimbabwe, Lindiwe Thebethebe, Marketing Executive at CABS, and Prosper Mutsiwiri, Secondment Marketing & Communications Manager at ZETDC, explored the role of sustainability in modern marketing. They highlighted how brands can integrate Environmental, Social, and Governance (ESG) principles into their marketing strategies, ultimately contributing to a more sustainable future.
The day’s sessions culminated in a presentation by Vinod Sharma, Chief Technology Officer at M-Pesa Africa, on “Disruptive Technologies and the Future of E-Commerce.” Sharma’s session provided valuable insights into the evolving role of technology in e-commerce, focusing on the disruptive innovations that are transforming the industry and offering new opportunities for growth.
The President’s Dinner, hosted by National Foods, rounded off the day’s events. Past MAZ President Lillian Mbayiwa delivered a recap of the association’s achievements and officially handed over leadership to the newly elected board.
To conclude the three-day convention, Unaiswi Nyikadzino, Lead Consultant at StandOwt, and Agrippa Mugwagwa, Managing Director of Xarani, delivered closing presentations. Nyikadzino’s session on “Driving Business Model Change: The Marketing Advantage” and Mugwagwa’s insights on “The Rise of the Digital/Disruptive Business Model” wrapped up the convention on a high note, leaving delegates with a wealth of knowledge to apply in their marketing strategies moving forward.
The final evening was a delightful cultural experience at Chipala, an African boma-themed eating house, where delegates enjoyed an open buffet of traditional Zimbabwean dishes.
The success of this year’s convention was made possible thanks to the generous support of corporate sponsors including National Foods, Delta Corporation Limited, Econet Wireless Zimbabwe, Financial Gazette, Old Mutual, Image Magic Corporate, ZB Financial Holdings, Joina City, ZINARA, Liquid Intelligent Technologies, Passion Events, Premier Corporate Gifts, Winfield Strategy and Innovation, Hyundai-Automotive Distributor Incorporated Pvt Ltd, Nissan Clover Leaf Motors, and many others.
The 15th Annual Marketers Convention was an outstanding success, reaffirming MAZ’s commitment to redefining marketing excellence and empowering Zimbabwean marketers to take bold steps into the future.
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The 2024 Superbrand Awards Dinner, hosted at the renowned Rainbow Towers, was an unforgettable celebration of Zimbabwe’s top brands and marketing professionals. With a perfect blend of recognition, entertainment, and generosity, the event delivered an evening that exceeded all expectations, solidifying its reputation as a hallmark of excellence in the marketing industry.
A key highlight of the evening was the Modeling Contest, proudly sponsored by Aura Soap, which captivated the audience with its display of elegance and talent. Sixteen contestants competed fiercely, showcasing their charm, confidence, and flair. Tarisayi Kurebgaseka from Think Tank Advertising Zimbabwe emerged victorious, winning return tickets for two to Cape Town and a year’s supply of Clere skincare products. Karen Gondo from Image Magic Corporate earned the first runner-up spot, walking away with a package for two at Cerruti Lodges, Kariba, generously sponsored by Zimswitch. Meanwhile, Lindiwe Kaitano from Fidelity Printers & Refiners, who secured the second runner-up position, was rewarded with a year’s supply of Aura Soap products. Adding to the excitement, all three winners received Edgar’s shopping vouchers, ensuring they were celebrated in style.
The energy of the night continued with an engaging raffle draw that kept delegates eager and hopeful. Prizes included cutting-edge 65″ Hisense TVs, gas cookers, microwaves, and air fryers. Five OK Shopping Vouchers, each worth USD 200, were also up for grabs, courtesy of Zimswitch, leaving lucky winners overjoyed. To ensure no one felt left out, Proton, Kefalos, and Tanganda contributed generously with hampers packed with their finest products, adding to the festive atmosphere.
Adding to the vibrant ambiance, delegates were treated to electrifying music from Agga Nyabinde, whose soulful performance captivated the audience and set the tone for a memorable evening. His music, coupled with the dynamic sets from Zimbabwe’s top DJs: DJ Tats Bless, Tich Mataz, and DJ Tecco, kept the crowd entertained well into the night. The transition from the formal awards ceremony to a lively after-party created an atmosphere of celebration and camaraderie.
The evening also reinforced a sense of collaboration and excellence, serving as a platform to connect industry leaders, celebrate shared achievements, and inspire innovation in Zimbabwe’s branding and marketing landscape.
As the 2024 Superbrand Awards Dinner came to a close, it left an indelible mark on all who attended. From the lavish prizes to the captivating entertainment, the event set a new standard for corporate celebrations. Attendees departed not only with memories of a spectacular night but also with renewed motivation to continue driving excellence in their respective fields.
This year’s Superbrand Awards Dinner was a testament to the vibrant spirit of Zimbabwe’s marketing industry, a night where talent, innovation, and generosity converged to create something truly extraordinary.
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Delta Corporation Limited has been crowned the 2024 Superbrand Overall Winner of the Year, cementing its status as Zimbabwe’s most iconic brand. The prestigious honor was announced at the Superbrand Awards Gala, held on 22 November 2024 at the Rainbow Towers Hotel under the theme “Brands Driving Positive Social Change.” The awards, powered by ZimGold and Zimswitch Technologies, recognized top-performing brands across various categories, highlighting their excellence, influence, and commitment to driving societal transformation.
MAZ Executive Secretary, Mr. Gillian Rusike, underscored the evening’s theme: “Our theme this year highlights the crucial role that brands play in shaping and driving meaningful societal impact. As leaders, businesses, and individuals, we are called upon to leverage our platforms, influence, and innovation to create lasting change that benefits communities and empowers individuals.”
The awards ceremony, attended by industry leaders, was graced by Honourable Senator Monica Mutsvangwa, Minister of Women Affairs, Community, Small and Medium Enterprises Development, who applauded the role of brands in shaping the economy and driving community development. Zabron Chilakalaka, CEO of Zimswitch Technologies, delivered a keynote address emphasizing how brands like Delta Corporation exemplify the power of business to inspire positive change in society.
Delta Corporation dominated the Top 10 business to business category, taking the first position ahead of a competitive lineup. Securing second place was Dairibord, followed by National Foods Limited in third and CBZ Bank in fourth. TelOne rounded out the top five, while Old Mutual, CABS, Nash Paints, Liquid Intelligent Technologies, and Nestlé secured the remaining top 10 spots. These brands have consistently demonstrated their ability to excel in the corporate sector, offering innovative solutions and maintaining strong market positions.
Among the Top 20 Business to business, Banc ABC was on 11th Position followed by Cimas, Cairns, ZETDC, Simbira Brands, DripTech, PPC Zimbabwe, Stanbic, and SeedCo Zimbabwe on 20th Position.
In the consumer market, the Top 10 business to consumer brands celebrated household favorites, with Econet Wireless emerging as the winner. Second place went to Proton, followed by Chicken Inn in third, Dairibord in fourth, and Coca-Cola in fifth. Other standout brands in the top 10 included Bakers Inn, EcoCash, Nyaradzo, Huletts, and ZimGold, showcasing the strength of Zimbabwe’s leading consumer-facing brands.
Positions 11 to 20 in Business to consumer category had the Nestle Cerevita, Mazoe, Carling Black Label, Castle Lager, NetOne, Innbucks, TM Pick n Pay, Chibuku Super, Vaseline, and Puredrop on 20th Position.
The Superbrand celebrated the Sectoral Winners of the Year 2024 for their outstanding achievements across various industries. In the Banking Sector, CBZ Bank emerged as the winner, while Nyaradzo triumphed in the Funeral Assurance & Services Sector. The Health Insurance Sector was led by Cimas, and EcoCash was crowned the winner in the Money Transfer Platforms (Electronic/Physical) category. In the Internet Service Providers Sector, TelOne took the top position, while Old Mutual led the Life Assurance Sector.
TM Pick n Pay emerged as the leader in the Retail Supermarkets Sector, and Zimnat General Insurance claimed the top spot in the Short Term Insurance Sector. Econet stood out as the winner in the Telecommunications Sector, while Nemchem dominated the Detergents/Disinfection & Hygienic Solution Sector. Colcom was recognized as the leader in the Abattoirs and Butcheries Sector, and Agricura topped the Agrochemical Sector.
Seed Co Zimbabwe won in the Crop Production Agricultural Sector, Vaseline in the Beauty and Health Sector – Lotions, and Lux in the Beauty and Health Sector – Soaps. Impala Car Rental claimed the top spot in the Car Hire Sector, while Edgars was the winner in the Clothing & Fashion Sector. PPC led in the Construction Companies Sector – Cement, and Zimtile excelled in the Construction Companies Sector – Roofing.
Star FM emerged victorious in the Electronic Media (Radio) Sector, while Chicken Inn topped the Fast Foods Sector. Carling Black Label claimed the crown in the FMCG Alcoholic Beverages Sector – Lagers, and Chibuku Super excelled in the FMCG Alcoholic Beverages Sector – Sorghum Beer. Viceroy led the FMCG Distilled Alcoholic Beverages Sector, while Coca-Cola stood out in the FMCG Non-Alcoholic Beverages Sector. Pfuko was recognized in the FMCG Non-Alcoholic Brew Sector, and Mazoe dominated the FMCG Non-Alcoholic Cordials Sector.
Proton claimed the top position in both the FMCG Bakery Sector and the FMCG Confectionery and Snack Food Sector, while Rabroy led the FMCG Condiments Sector. Zimgold emerged as the winner in the FMCG Cooking Oil Sector, and Dairibord was the leader in the FMCG Dairy Sector – Ice Cream Production. Chimombe topped the FMCG Dairy Sector – Milk Production, and Mahatma stood out in the FMCG Food Grains Sector. Ricoffy was the leader in the FMCG Hot Beverages Sector, and Buttercup Margarine claimed the top spot in the FMCG Spreads Sector.
Swift emerged victorious in the Freight, Logistics and Transport Sector, while Halstead excelled in the Hardware Stores Sector. Holiday Inn was the leader in the Hotels Sector, and Zuva claimed the top position in the LPG Gas Energy Sector. Castrol led the Motor Accessories Sector, while Croco Motors triumphed in the Motor Dealership Sector. Nash Paints emerged as the winner in the Paints Sector, and Zuva Petroleum was the leader in the Petroleum Fuels Sector.
The Herald claimed the top spot in the Print Media Sector, while Safeguard excelled in the Private Security Sector. Lastly, Rawson Properties was recognized as the winner in the Real Estate Companies Sector. These brands have demonstrated excellence and leadership in their respective sectors, setting benchmarks for innovation and quality.
These exceptional brands across various sectors have truly demonstrated excellence in their respective fields, making a significant impact on the economy and society.
We would like to thank and highlight the collaborative efforts of key sponsors, including Nemchem, Image magic Corporate, Cairns Foods, MedTech Distributors, Simbisa Brands, SeedCo, Nash Paints, Lobels Bread, Tanganda Tea, Dendrairy, Kefalos, Edgars, Probrands, Delta Corporation, Esnell and Co. and media partners such as NewsDay, The Financial Gazette, Dailynews, ZBC, Askeland, Alliance Media, 3KTV, Zimpapers, and StarFM, who contributed to the event’s success. The awards process, audited by Grant Thornton and managed by Expert Research Insight, ensured transparency and credibility in recognizing Zimbabwe’s top brands.
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In today’s age of sustainability, ethical marketing practices have become an integral part of building successful and responsible businesses. With increasing consumer awareness and demand for transparency, companies must align their marketing strategies with ethical principles and sustainable values. This article explores the importance of ethical marketing practices and highlights key strategies that businesses can adopt to meet the expectations of socially conscious consumers.
The Role of Ethical Marketing
Ethical marketing goes beyond the traditional focus on profits and sales. It involves creating and promoting products and services that have a positive impact on society and the environment. Ethical marketing emphasizes transparency, fairness, honesty, and respect for consumer rights. By adopting ethical marketing practices, companies can build trust, enhance their reputation, and contribute to the larger goal of sustainable development.
Key Strategies for Ethical Marketing
1. Authenticity and Transparency
Ethical marketing requires businesses to be transparent about their practices, values, and the environmental and social impact of their products or services. Providing clear and accurate information builds trust with consumers who seek authenticity. Companies should avoid misleading claims or greenwashing, as it erodes trust and damages their reputation. Transparent communication about the company’s sustainability efforts and progress creates a genuine connection with consumers.
2. Consumer Education
Educating consumers about the environmental and social benefits of sustainable products and practices is crucial for ethical marketing. Companies should provide information that helps consumers make informed choices, understand the impact of their purchasing decisions, and encourage responsible consumption. By raising awareness and promoting sustainable lifestyles, businesses can drive positive change and foster a more conscious society.
3. Social Responsibility
Ethical marketing involves actively engaging in social issues and taking responsibility for the impact of business operations. This includes supporting community initiatives, championing fair labour practices, and advocating for social justice. By aligning marketing efforts with social causes, companies demonstrate their commitment to making a positive difference and resonate with socially conscious consumers.
4. Supply Chain Transparency
Ensuring ethical practices throughout the supply chain is critical for ethical marketing. Companies should work closely with suppliers to ensure fair labour conditions, responsible sourcing of raw materials, and adherence to environmental standards. By promoting transparency and accountability within the supply chain, businesses can strengthen their ethical credentials and build consumer trust.
5. Collaboration and Partnerships
Ethical marketing is not a solitary endeavour. Collaborating with like-minded organizations, NGOs, and industry groups can amplify efforts and drive meaningful change. Partnerships enable businesses to share knowledge, resources, and best practices, fostering innovation and accelerating the adoption of sustainable solutions across the industry.
6. Measuring Impact
Measuring the impact of ethical marketing practices is essential to track progress, identify areas for improvement, and communicate achievements to stakeholders. Key metrics may include social and environmental performance indicators, customer feedback, and employee engagement. Regularly evaluating and reporting on these metrics demonstrates a commitment to transparency and accountability.
Implementing ethical marketing strategies can present several challenges for companies. Here are some common challenges they may face
1. Green-washing One significant challenge is the risk of green-washing, which refers to misleading or exaggerated claims about a product or company’s environmental or social impact. Consumers are increasingly sceptical and demand transparency. If a company’s ethical marketing claims are not substantiated or if their practices do not align with their messaging, it can lead to loss of trust and reputation damage.
2. Supply Chain Complexity Ensuring ethical practices throughout the supply chain can be challenging, especially for companies with complex and global supply chains. It requires close collaboration with suppliers, monitoring compliance with ethical standards, and addressing issues like fair labour practices, responsible sourcing, and environmental impact. Ensuring transparency and accountability across the supply chain can be resource-intensive and time-consuming.
3. Balancing Profitability and Purpose Companies may face the challenge of balancing profitability with ethical practices and purpose-driven initiatives. Ethical marketing strategies often require investments in sustainable sourcing, research and development, and responsible production methods. Finding the right balance between financial viability and ethical considerations can be a delicate task, especially for small or financially constrained businesses.
4. Changing Consumer Expectations Consumer expectations around ethical marketing practices are continually evolving. Companies must stay attuned to these shifts and adapt their strategies accordingly. Keeping up with changing consumer preferences, emerging sustainability trends, and evolving industry standards requires ongoing monitoring, research, and flexibility to align marketing efforts with consumer expectations.
5. Measurement and Reporting Measuring the impact of ethical marketing strategies can be challenging due to the subjective nature of ethical and sustainability goals. Developing robust measurement frameworks and metrics to assess the environmental, social, and economic impact can be complex. Additionally, reporting these impacts in a credible and transparent manner requires clear communication and adherence to recognized standards, such as Global Reporting Initiative (GRI) guidelines.
6. Competitive Landscape In some industries, companies may face challenges in differentiating themselves from competitors who may also claim to be ethical or sustainable. Standing out in a crowded marketplace requires innovative approaches, authentic messaging, and clear demonstration of the company’s commitment to ethical practices.
Despite these challenges, companies that successfully navigate ethical marketing strategies can gain a competitive advantage, build customer loyalty, and contribute to positive social and environmental change. Overcoming these challenges requires a long-term commitment, continuous improvement, and a genuine dedication to ethical values. Ethical marketing practices have become imperative in the age of sustainability. By aligning marketing strategies with ethical principles, businesses can build trust, establish a positive brand image, and contribute to a more sustainable future. By embracing ethical marketing, businesses can drive positive change and inspire a collective effort towards a more sustainable and equitable world.
Felix Mambondiani is Head of MAZ Business Institute, the training arm of MAZ. He is a holder of M.Com Strategic Management, Bachelor of Marketing (IMM GSM), Diploma in ICT and a PhD Candidate. He is a Digital Marketer and a CX Practitioner with several years of practical experience. He can be reached on +263714494566, [email protected]
In today’s saturated market, standing out from the crowd is more important than ever. While traditional marketing tactics like advertising and promotions are still valuable, they often fall short in creating lasting connections with consumers. That’s where experiential marketing comes in.
Experiential marketing is a strategy that focuses on creating memorable experiences for your target audience. By engaging consumers on an emotional level, you can build brand loyalty, increase brand awareness, and drive sales. While this approach has been gaining traction in developed markets, it remains relatively untapped in Zimbabwe, making it a unique opportunity for businesses to differentiate themselves.
Why Experiential Marketing Matters
Implementation Examples in Zimbabwe and Southern Africa
A Short Strategy for Experiential Marketing
Success Rate and Future Outlook
While it’s difficult to quantify the exact success rate of experiential marketing, countless brands have seen positive results. Studies have shown that experiential marketing can lead to increased brand awareness, improved brand perception, and higher customer satisfaction.
As the Zimbabwean market continues to evolve, experiential marketing will become increasingly important for businesses seeking to differentiate themselves and build lasting relationships with their customers. By embracing this innovative approach, you can unlock new opportunities for growth and success.
Audrey Imbayago is an established marketer and brand strategist whose specialty is in digital marketing and social media management. She is the Executive Client Manager at RedZone Digital, a 360 marketing agency and has worked with various local and international businesses, successfully building and managing brand profiles. Contact her on +263 779 949 099 or [email protected]
Corporate gifting may seem like a routine business practice, but it can significantly impact brand identity and professional relationships. Image Magic Corporate, a leading branding company in Zimbabwe, has mastered the art of corporate gifts and branded apparel to bolster brand visibility and strengthen client connections. This article delves into the strategic use of corporate gifts, showcasing how Image Magic Corporate effectively integrates this practice to enhance its market presence.
About Image Magic Corporate
With over 20 years of experience, Image Magic Corporate stands out as a top branding firm in Zimbabwe. The company excels in creating compelling brand identities through business-to-client engagement, social media marketing, and physical exhibitions. Their team of seasoned professionals leverages cutting-edge tools and industry insights to deliver measurable results and exceed client expectations. The company’s commitment to marketing excellence is evident in its successful engagements and innovative strategies.
The Power of Corporate Gifts and Apparel
Corporate gifts are more than mere gestures; they are strategic tools for building and maintaining relationships. Image Magic Corporate has effectively utilized corporate gifting to achieve several key objectives:
1. Strengthening Business Relationships
Corporate gifts are a powerful way to demonstrate appreciation and foster loyalty. For Image Magic Corporate, thoughtful gifts have been instrumental in establishing and nurturing relationships with over 100 companies. By moving beyond transactional interactions, these gifts help build stronger, more personal connections.
2. Boosting Employee Satisfaction
Recognizing and valuing employees is crucial for maintaining high morale and productivity. Image Magic Corporate’s approach includes personalized gifts that resonate with individual preferences, leading to enhanced employee satisfaction and retention. Custom-branded gifts and apparel not only acknowledge employees’ hard work but also contribute to a positive workplace environment.
3. Enhancing Brand Awareness
Corporate gifts featuring a company’s logo or tagline serve as constant reminders of the brand. Image Magic Corporate has leveraged this strategy to increase brand visibility across various platforms, including LinkedIn and TikTok. Practical and well-designed gifts ensure that the brand remains top-of-mind for recipients.
4. Fostering a Positive Company Culture
A strong company culture is reflected in how a company values its team. Image Magic Corporate’s consistent gifting strategy promotes gratitude and appreciation within the organization. Their involvement in notable events, such as the Zimbabwe International Trade Fair, Zimbabwe Agricultural Show, the SADC Summit of 2024, and many other business conferences, highlights the role of branding in both professional and social settings.
5. Differentiating from Competitors
In a competitive marketplace, making a memorable impression is essential. Corporate gifting provides an opportunity to stand out by showcasing a company’s commitment to relationship-building. Image Magic Corporate’s unique and thoughtful gifts help distinguish them from competitors and reinforce their position as a branding leader.
Results and Impact
Image Magic Corporate’s strategic use of corporate gifting has yielded significant results:
1. Increased Brand Awareness
Through targeted campaigns and effective use of social media platforms, the company has expanded its reach and visibility. Increased engagement on LinkedIn and TikTok, with plans to extend this success to Instagram and X, reflects the effectiveness of their branding efforts.
2. Enhanced Customer Engagement
Personalized marketing strategies have led to improved engagement metrics, including higher social media interactions and email open rates. This growth underscores the company’s ability to connect with customers meaningfully.
3. Improved Online Presence
Investments in digital marketing, such as SEO and content marketing, have driven higher website traffic and better search engine rankings. This enhanced online presence facilitates easier customer discovery and engagement.
4. Positive Customer Feedback
Customer satisfaction has risen, as evidenced by positive reviews and testimonials. This feedback reinforces Image Magic Corporate’s reputation and credibility, highlighting the success of their marketing strategies.
Image Magic Corporate, a leading branding company in Zimbabwe, exemplifies the power of corporate gifts and apparel. With over 20 years of experience, Image Magic Corporate understands how to leverage these tools to enhance brand identity and build strong relationships. Their expertise in creating impactful corporate gifts and stylish branded apparel showcases how strategic gifting and branding can drive success and set businesses apart in a competitive market. For more information or to explore their range of services, you can reach Image Magic Corporate through various channels. Visit their showroom and sales office located at 14 Argyle Rd, Avondale, Harare, or contact them directly at +263 773 903 553 or +263 773 21 5555 for telephone inquiries, Additionally, you can email them at [email protected], [email protected], [email protected]
The 2024 Superbrand Awards Dinner, set for November 22 at the Rainbow Towers, promises to be an unforgettable evening celebrating brand excellence under the theme “Brands Influencing Positive Social Change.” Powered by ZimGold and Zimswitch Technologies, the event will shine with a glamorous black-and-gold dress code. The evening will be graced by the Guest of Honor, Honourable Senator Monica Mutsvangwa, Minister of Women Affairs, Community, Small and Medium Enterprises Development, and patron of the Marketers Association of Zimbabwe (MAZ). Zabron Chilakalaka, CEO of Zimswitch Technologies, will deliver the keynote address, sharing insights on how brands can harness their influence to inspire meaningful societal transformation.
The theme of this year’s awards highlights the growing importance of brands that go beyond product offerings to actively contribute to positive social change. In an era where businesses are increasingly focusing on environmental, social, and governance (ESG) goals, the 2024 Superbrand Awards celebrate those companies leading the way in using their platforms for good. These brands are not just shaping markets but are also making lasting contributions to communities, proving that corporate success and social responsibility can go hand in hand. With brands continually finding innovative ways to integrate sustainable practices into their operations, the awards provide a platform to recognize the brands that are truly making a difference.
The Superbrand Awards have a distinguished history of recognizing top brands. Past winners include Safeguard, which was named the Superbrand of the Year in 2019. Delta Corporation was honored in 2020 for its leadership in the Zimbabwean market, while Proton Bakers took the top spot in 2021 for its outstanding performance. In 2022, Econet Wireless earned the title of Zimbabwe’s Superbrand, recognized for its technological innovation and community impact. Last year, Chicken Inn triumphed at the 2023 Superbrand Awards, solidifying its place as one of the country’s leading brands. Its win across multiple categories, including brand-to-consumer and fast food, reflects its deep connection with customers and its dominance in the fast food industry.
Beyond the overall winners, the Superbrand Awards also recognize excellence in various industry sectors. In 2023, brands such as Nyaradzo Funeral Services, Zimgold, OK Zimbabwe, and NetOne were celebrated for their market leadership. In the business-to-consumer category, companies like Bakers Inn, Chibuku Super, EcoCash, and Pepsi made significant strides, while Delta Corporation topped the business-to-business category. Across industries, from construction to print media, the 2023 Superbrand Awards highlighted the diversity and strength of Zimbabwe’s top brands.
In addition to brand performance, the 2024 Superbrand Awards also emphasize the growing importance of corporate social responsibility (CSR) and ESG initiatives. As Zimbabwean companies continue to face growing challenges, from economic volatility to environmental concerns, the ability to adapt and positively influence the communities in which they operate has never been more critical. Brands are increasingly being judged not just on their financial success, but also on their environmental stewardship, social impact, and governance standards. The 2024 Superbrand Awards aim to celebrate those businesses that are setting the gold standard in these areas.
The success of the Superbrand Awards is made possible through the generous support of key sponsors, including Nemchem, Nash Paints Group, Simbisa Brands, MedTech, Image Magic Corporate, Cairns Holdings, SeedCO, NewsDay, The Financial Gazette, Zimpapers, Dailynews, 3KTV, StarFM, ZTN Prime, Askeland, ZBC, Alliance Media and more. Special thanks are also due to our research partner, Expert Research Insight, and research auditor, Grant Thornton, for ensuring the awards process remains transparent and rigorous. As we look forward to this year’s event, the 2024 Superbrand Awards serve as a powerful reminder of the impact brands can have in shaping a better, more sustainable future for all. The event will not only honor the companies making strides in business but will also encourage other businesses to follow suit in making a tangible, positive impact on society.
The evening will culminate in the announcement of the 2024 Superbrand of the Year, which will undoubtedly be another highlight, showcasing the highest achievers in the business community who have excelled not only in their industries but also in the drive for social good. As the awards continue to grow, they inspire brands to raise the bar in creating products and services that not only meet consumer needs but also contribute meaningfully to the world around them.
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The Marketers Association of Zimbabwe (MAZ) has ushered in a new era of leadership, aimed at fostering innovation and growth within both the marketing profession and the Association. During the Annual General Meeting held on October 17, 2024, elections were conducted, resulting in the appointment of six new board members. These members are Aman Jyoti, Dr. Miriam Mugwati, Prosper Mutswiri, Tariro Muchena, Irimayi Muzorewa, and Daniel Chipato. Leading the newly elected group, President-elect Aman Jyoti assumed the role, becoming the 8th person to hold this position, succeeding Lillian Mbayiwa.
The new board members join a team that already includes Admire Ndumo, and Joel Gombera, and, who are serving their second and final term. Retiring board members, Emiliah Mabika, Liberty Kazhanje, Andrew Tawodzera, Lawrence Kupika, Carol White and Caroline Tagwirei, were honored for their dedication and contributions, which have greatly influenced the direction and success of MAZ over the years. The introduction of fresh leadership is expected to bring new ideas and energy to drive the Association forward.
Aman Jyoti, the newly elected President-elect, brings extensive experience as the Commercial Director of Zimgold Oil Industries Pvt Ltd. With 14 years of experience in the consumer goods sector, Aman has expertise in areas such as sales, brand management, new product development, and sustainability. His comprehensive knowledge of procurement and supply chain management gives him a holistic view of the business landscape, enabling him to lead with both strategic insight and operational efficiency.
Throughout his career, Aman has been instrumental in growing and developing brands in sectors such as edible oils, flour, stockfeed, personal care, and beverages. His leadership at Zimgold has seen the brand achieve a 48% market share in edible oils, with successful product launches that have captured significant market shares in categories such as margarine, soya chunks, and beauty soaps. Aman’s experience also extends beyond Zimbabwe, where he has played a key role in regional expansion within the SADC region and developed partnerships with organizations like the World Food Program and Red Cross.
In his vision for MAZ, Aman is committed to advancing the Association’s legacy while incorporating modern innovations. He aims to introduce data analytics and generative AI to equip marketers with tools for future challenges. Furthermore, he prioritizes stronger collaboration between the marketing industry and academic institutions, advocating for case study competitions and greater student involvement in solving real-world marketing issues.
The other newly elected board members also bring a wealth of expertise from various sectors of the industry. Dr. Miriam Zhanero Mugwati, Executive Dean at Midlands State University Prosper Mutswiri, Marketing & Corporate Business Manager- Powertel; Tariro Muchena, General Manager – Marketing at Econet Wireless Zimbabwe; Irimayi Muzorewa, Marketing Director at Delta Beverages; and Daniel Chipato, Chief Sales Officer at Proton Bakers. Together, these leaders bring a wealth of diverse experience, positioning MAZ for future success in championing marketing excellence across Zimbabwe and the SADC region.
The MAZ leadership team also includes executive board members Enia Zimunya, Head of Marketing and Operations, and Killian Chipendo, Finance and Administration Manager. Their contributions ensure that MAZ remains guided by professionalism, innovation, and a commitment to the growth and empowerment of Zimbabwe’s marketing professionals in a rapidly evolving business landscape..
With this strong leadership team in place, MAZ is well-positioned to continue its trajectory of growth, ensuring that marketing professionals in Zimbabwe are empowered with the knowledge, skills, and resources needed to thrive in a rapidly evolving business environment.
