Artificial intelligence (AI) and marketing technology (MarTech) are two of the most disruptive forces in the modern business world. AI has been rapidly advancing in recent years, thanks to the availability of large amounts of data, powerful computing resources, and breakthroughs in algorithms. AI and Martech are not just for big corporations. Small businesses can also benefit from using these technologies to improve their marketing strategies and customer relationships. Here are some examples of how AI and Martech can help small businesses:


AI can help small businesses create personalized content and offers for their customers based on their preferences, behavior, and feedback. This can increase customer loyalty and retention, as well as conversions and sales. Personalization is a key factor for small businesses to stand out from the competition and attract more customers.

Hubspot offers various avenues to help you create personalized experiences for your visitors, leads, and customers such as Hubspot CRM – a tool that lets you store and manage all your contacts, deals, and tasks in one place. You can also segment your contacts based on their behavior, interests, and preferences, and send them tailored messages and offers.


If you’re a small business owner, you know how hard it can be to juggle all the tasks that come with running your own show. Mailchimp is a great tool to help us automate some of the most tedious and time-consuming aspects of marketing, sales, and customer service.

With Mailchimp, you can create and send beautiful email campaigns, set up landing pages and online stores, manage your contacts and audience segments, track your performance and analytics, and much more. It is easy to use, affordable, and integrates with hundreds of other tools and platforms. Whether you want to grow your audience, boost your sales, or streamline your operations, small businesses can use AI to automate repetitive and tedious tasks, such as email marketing, social media management, and customer service. This can save time and money, as well as improve efficiency and productivity.


AI can help small businesses analyze large amounts of data and generate insights that can help them make better decisions and optimize their marketing campaigns. This can enhance their performance and competitiveness, as well as identify new opportunities and trends.


Have you ever wondered how some websites or online stores are always available to answer queries? Zimbabwe has some cool chatbots that use ChatGPT, an AI model that works like OpenAI’s ChatGPT but without the sanctions. ZivAI is a chatbot that can do a lot of things, like making images and PDFs, selling stuff, and giving you the latest news.

DanAI is similar to ZivAI, but it’s made for the whole of Africa. It tries to be more friendly and relevant to African users. is a website where you can chat with ChatGPT directly. You can ask it for help with your homework, your money, or just have a chat. These chatbots are some examples of how Zimbabwe is using AI to solve problems and have fun.

AI can help small businesses create chatbots that can interact with their customers 24/7, providing information, assistance, and support recommendations. This can improve customer satisfaction and engagement, as well as generate leads and sales.

Augmented reality:

Martech can help small businesses create augmented reality experiences that can enhance their products and services, such as virtual try-ons, product demos, and interactive ads. Augmented reality (AR) is a technology that overlays digital information on the real world. AR can be used for various purposes, such as education, entertainment, tourism, and health. In Zimbabwe, some examples of AR use are:

AI and marketing technology can help small businesses achieve their marketing goals more effectively and efficiently. By using these tools, small businesses can create more engaging and personalized experiences for their customers, generate more leads and sales, and gain a competitive edge in the market. They are powerful tools that can help you grow your small business. Don’t miss out on the opportunity to leverage them for your success.