This self-paced Digital Media and Marketing certificate is designed for individuals ready to expand their skills set in today’s internet driven market. It explores the several aspects of the new digital marketing environment and integrates them to current business operations. It includes modules like digital marketing analytics, social media marketing, search engine optimization, mobile marketing, Email marketing, content creation and blogging for business.
The program has two options,
1. Introduction to Digital Marketing, (6Week program targeted at those who just need a basic appreciation of Digital Marketing)
2. Certificate in Digital Marketing, (6 Month program targeted at personnel who need the practical day to day Digital Marketing Activities experience)
Facilitators are drawn from a pool of accredited resources endorsed by the Marketers Association of Zimbabwe, as well as by WSI.