What is Superbrand?
A Superbrand is a brand that has established the finest reputation in its field, it offers customers significant emotional and/or tangible advantages over its competitors, which (consciously or sub-consciously) customers want and recognize.
The Superbrand Concept – The Superbrand is an international concept that has been adopted in Zimbabwe in 2009. This concept has been launched in over 80 countries including all key global markets. The Superbrand concept is meant to promote the discipline of branding in the country, as selected by consumers and industry experts.
The concept also aims to identify those brands that are performing above and beyond others within the market. It identifies and pays tribute to exceptional brands by recognizing, rewarding, and reinforcing leading brands, be they local or international brands.
On the consumer’s side, it aims at giving ordinary customers an insight into the significant brands that touch their lives.
In Zimbabwe the Superbrand concept was introduced by the Marketers Association of Zimbabwe in 2009.