Intellectual property refers to creations of the mind such as inventions, literary and artistic works, designs and symbols, names and images used in commerce[i].
2017 marks a year that Marketers Association of Zimbabwe (MAZ) celebrates 10 years since inception.
Chinhoyi University of Technology, International Marketing students successfully hosted the 2nd Edition of the Marketers Awards and Business Toast Ceremony, held on the 1st of April 2017, at the Un...
I believe the buzz that has come with the explosion of the internet and digital era is Big Data.
Most professionals make resolutions at the beginning of each year to enhance their careers by either taking up further studies or learning a new skill.
Gone are the days one had to hire an external company to do live streaming for your events.
Do you obsess with the number of views when your video is watched? The number of hits your article generates or the number of likes or retweets it gets?
In the past one of the roles of brand marketing was to define brands to customers.