05 Apr IMM Graduation Ceremony 2017
On the 24th of March, IMM held its annual graduation ceremony at the Harare International Conference Centre. The IMM Graduate School strives to be the private distance learning provider of choice and the centre of excellence for marketing, supply chain and business disciplines in Africa, by offering fully accredited certificates, diplomas, degrees and postgraduate studies.
Dr Eve Gadzikwa was the guest of honour at this ceremony and she spoke on the role of marketers in the digital era. Dr Eve Gadzikwa is currently the Director General of the Standards Association of Zimbabwe. She is the President Elect -Africa Organisation for Standardisation (ARSO under AUC). She sits on the Boards for Banc ABC Holdings Zimbabwe (Atlas Mara) & Women’s University in Africa. She is also the CZI Standing Committee Chairman Standards and Business Ethics.
Dr Gadzikwa highlighted that marketers today are expected to be wizards, to be creative and to “do more with less”. She went on to say that, the customer is confronted with so much information, such that it has become increasingly difficult to retain customers and yet, simple changes in the digital space will enable a marketer to be the winner. The responsibility of marketers today is to generate meaningful experiences to very diverse and demanding consumers and to proliferate this cause, digital media has opened up the doors to greater communication and interaction. Marketers were encouraged not to just focus on customer satisfaction but build retention and loyalty. Digital marketers need to know where their customers are online and make sure they create ambassadors. Some strategies she recommended that marketers employ include are developing content marketing strategies, integrated marketing strategies, making your websites mobile responsive as well as using visual marketing aids.
Graduates at the ceremony were graduating with the Masters of Philosophy in Marketing, Bachelor of Philosophy in Marketing, Bachelor of Business Administration (BBA) in Marketing Management, Bachelor of Commerce in Marketing and Management Science, Postgraduate Diploma in Marketing Management and Diploma in Marketing Management. From the pool of those graduating there will always be the crème de la crème and we take this opportunity to honour hard work and commitment from the top students.
23 year old, Kelvin Mikitayo, a customer services consultant at Econet Wireless Zimbabwe graduated with a Bachelor of Business Administration and Marketing Management (BBA). He impressively attained 15 distinctions out of 20 modules, and was named Best Student Zimbabwe 2016. Another top student was Grace Nyaradzo Makora, who was studying for a Diploma in Marketing Management. She attained 11 distinctions.
For more information on how to further your studies with IMM contact IMM Graduate School, Zimbabwe on +263 8677 004 806 or visit the website www.immgsm.ac.za